#USA #Frisco #FaZe Clan #GameSquare #Rollbit

GameSquare and Rollbit Forge New Development in Esports Sponsorship

In an exciting new chapter for esports, GameSquare Holdings, Inc., a prominent entity on the forefront of media, entertainment, and technology, announced on September 24, 2025, a significant expansion of its partnership with Rollbit, a leading name in online gaming. This deal is set to elevate Rollbit's sponsorship of FaZe Clan, one of the most recognized esports organizations worldwide, with the new agreement marking a leap from $1.75 million to a staggering $3.25 million in annual revenue. This sponsorship not only solidifies the relationship between Rollbit and FaZe Clan but also aligns with GameSquare's strategic initiative to partner with esteemed global Web3 brands.

The revised sponsorship agreement elevates Rollbit's association with FaZe Clan's Counter-Strike team, showcasing one of the most visible brand placements within the esports community. The iconic FaZe Clan jerseys will prominently feature the Rollbit logo at the center patch, ensuring instant recognition among fans and followers.

Sam Norman, Head of Partnerships at Rollbit, expressed enthusiasm over this milestone, highlighting the enduring success and reach FaZe Clan has delivered since their initial partnership began in 2024. "We have seen unparalleled engagement, connecting with a vibrant audience in digital entertainment. This expanded sponsorship not just indicates our trust in FaZe Clan’s future triumphs, but also illuminates our long-cultivated commitment to fostering growth in competitive gaming, on a global scale,” he commented.

Justin Kenna, CEO of GameSquare, reiterated the significance of this collaboration in emphasizing the resilience and market leadership of FaZe Clan as an esports brand. Kenna articulated that expanding their relationship with Rollbit paves the way for another record-setting partnership aimed at enhancing profitability. This alliance validates GameSquare's strategy to develop sustained high-growth ventures that lie at the intersection of culture and technology. Additionally, Kenna underscored the immense potential forthcoming as they work to broaden their global footprint and partner with associates that resonate with the future aspirations of gaming and entertainment.

Since the inception of its groundbreaking treasury management platform in July 2025, GameSquare has successfully ventured into multiple partnerships with emerging Web3 entities, contributing to an impressive $8 million in expected revenue for the latter half of the year. Notably, this included a $2 million agency of record partnership with Rekt Brands Inc., a rising force within the beverage industry, and a $2.5 million agency of record partnership with Animecoin Foundation—a reputed non-commercial entity supporting the Animecoin ecosystem.

About GameSquare Holdings, Inc.

GameSquare Holdings, Inc. (NASDAQ: GAME) operates as a next-generation media, technology, and entertainment powerhouse aimed at revolutionizing how brands connect with younger demographics, including Gen Z and Millennials. Through its comprehensive platform offering award-winning creative services and advanced analytic capacities, along with its affiliation with FaZe Clan, GameSquare is not just a media network but a pivotal resource for brands seeking genuine connections across gaming, esports, and youth culture. Their operations are complemented by an innovative treasury management program designed to optimize capital efficiency and enhance yield, further solidifying their commitment to build a dynamic and high-performing media entity at the convergence of culture, technology, and next-gen financial innovation.

To explore more about GameSquare and their exciting endeavors, visit GameSquare's official website.