#USA #New York #Jaylen Brown #David Yurman #Carmelo Anthony

David Yurman's Star-Studded Campaign

In an exciting development for the luxury jewelry sector, David Yurman, one of America’s leading names in fine jewelry, has teamed up with basketball superstars Carmelo Anthony and Jaylen Brown for its latest men's campaign centered around the iconic Curb Chain collection. This collaboration marries exquisite craftsmanship with the dynamic energy of sports, promising to captivate a diverse audience keen on stylish accessories that resonate with athletic charisma.

The campaign, which launched on April 21, 2025, builds on the success of last year's initiative that featured a host of highly decorated athletes. It seeks to elevate David Yurman's image as a brand that is not only synonymous with quality but also with cultural innovation. The partnership showcases the brand's commitment to intertwining the elegance of jewelry with the vibrancy of contemporary culture.

Carmelo Anthony and Jaylen Brown are not just remarkable players; they epitomize the essence of individuality and passion that the David Yurman collection embodies. Renowned creative director Set Free Richardson helmed the visual storytelling of the campaign, highlighting striking pieces from the Curb Chain lineup, which are characterized by their bold designs and artistic flair.

Reflecting on the collaboration, David Yurman’s president, Evan Yurman, expressed enthusiasm for collaborating with these outstanding athletes. He stated, “Carmelo and Jaylen are not just incredible athletes; they symbolize leadership, style, and unwavering dedication. Their ability to inspire both on the court and within their communities makes them ideal ambassadors for our brand. Jewelry serves as an extension of personal style, and they exemplify that with authenticity and confidence.”

Carmelo Anthony, whose visual narrative features a heartfelt exchange with his son Kiyan, captures moments that resonate beyond basketball, playing billiards while discussing the nuances of pursuing greatness. He emphasized, “I’ve always been drawn to pieces that tell a story, and the Curb Chain collection does just that—infusing artistry with personal narrative.”

Meanwhile, Jaylen Brown's portrayal involves engaging in a chess game with his grandfather, exploring the mental fortitude and resilience required to thrive in sports and life. He elaborated, “Jewelry is a principle—it's all about energy and presence. The designs from David Yurman allow me to express myself while appearing timeless and elegant.”

The essence of this collaboration lies not only in its stunning visuals but also in its narrative depth, inviting observers to reflect on the broader themes of legacy, style, and inspiration. Throughout the year, the campaign will permeate social media via the handles @davidyurman and @davidyurmanmen, further solidifying David Yurman’s presence within the intersection of luxury and athletics.

About David Yurman

Founded in New York by sculptor David Yurman and his wife Sybil, a painter and ceramist, the brand began with a mission to create beautifully designed wearable objects. Today, under the guidance of their son Evan, David Yurman has evolved into a powerhouse offering both timeless and contemporary collections for men and women, celebrated for their craftsmanship and artistic flair. Available across more than 51 retail locations in the U.S., Canada, Hong Kong, France, and over 300 locations globally through authorized fine jewelry retail networks, David Yurman continues to establish itself as a foremost name in luxury jewelry.

In a world where culture and luxury intertwine, David Yurman’s collaboration with Carmelo Anthony and Jaylen Brown showcases an exciting new chapter in luxury marketing, drawing from the aspirational narratives of iconic athletes to craft a compelling message of style and sophistication.