#Japan #Tokyo #wellness #Rakuten #iHerb

iHerb Receives the Diet and Health Award at Rakuten Shop of the Year 2025

On January 29, 2026, iHerb was honored with the Diet and Health category award at the prestigious "Rakuten Shop of the Year 2025 Awards Ceremony." This event recognized exceptional shops operating within the Rakuten marketplace, based on user evaluations, order counts, and sales performance throughout the year. The awards ceremony took place at the Grand Prince Hotel Shin Takanawa, where Peter Smith, iHerb’s APAC Senior Country Director, and Yong Hyun, APAC Marketplace Senior Manager, represented the company.

Receiving this award underscores the commitment of iHerb to delivering high-quality products and services to Japanese consumers through the Rakuten marketplace. Peter Smith shared his heartfelt gratitude on the occasion of this award, stating that it reflects the trust and satisfaction of their customers shopping at the iHerb store. He expressed appreciation for the ongoing support of their customers and the strong partnership established with the Rakuten team. "This is our first Shop of the Year award, and we are motivated to continue elevating our offerings to provide premium wellness experiences to customers in Japan," Smith remarked.

The Significance of the Award

The "Rakuten Shop of the Year" award is an accolade introduced by Rakuten Group Inc. to honor shops that achieve outstanding performance within its e-commerce platform. Shops are evaluated based on a combination of variables, including customer satisfaction, the number of orders, and overall sales figures. Being named the winner in the Diet and Health category accentuates iHerb's dedication to promoting health and wellness among its customers.

In addition to the award, the top five best-selling products from iHerb's official store on Rakuten in 2025 were also showcased:

1. Optimum Nutrition Gold Standard 100% Whey Protein Double Rich Chocolate 2.27kg - Known globally for its quick-releasing whey protein isolate, this best-selling protein offers a delicious double-rich chocolate flavor that combines easily into a daily routine.
- Price: ¥11,270 (as of January 30, 2026)
- View Product

2. Advanced Clinicals Retinol Advanced Firming Cream 454g - This body and facial cream supports skin care with retinol, aiming to refine skin texture and provide a smooth, youthful appearance.
- Price: ¥2,349 (as of January 30, 2026)
- View Product

3. NOW Foods Vitamin C 1000mg 250 Tablets - A classic dietary supplement that includes rosehip powder to enhance the benefits of vitamin C, essential for maintaining health.
- Price: ¥3,299 (as of January 30, 2026)
- View Product

4. NOW Foods B-50 250 Tablets - A comprehensive supplement providing B vitamins essential for energy metabolism, ideal for busy individuals balancing work and sports.
- Price: ¥4,123 (as of January 30, 2026)
- View Product

5. NOW Foods Biotin 5000mcg 120 Tablets - Recommended as a beauty vitamin, it is water-soluble and promotes healthy hair, skin, and nails, making it an essential addition to daily routines.
- Price: ¥1,588 (as of January 30, 2026)
- View Product

Commitment to Wellness

iHerb’s core mission is to provide the best health and wellness products available globally at an unparalleled value while ensuring the best shopping experience. The company operates as a large e-commerce platform, trusted by over 10 million customers across 180 countries each year. iHerb believes that access to health and wellness products should not be a privilege but a universal right. They are dedicated to making it easy for anyone, anywhere, to lead a healthy and fulfilling life.

Moreover, customers are reminded that purchases involve individual imports from overseas and may vary due to foreign exchange fluctuations or stock availability. Before purchasing, it is crucial to check product details and ingredient information for compliance with local regulations and any potential allergens.

For further updates and customer engagement, iHerb maintains active social media platforms to connect with its audience.

Instagram: iherbjapanese

X: iHerb_japanese

Facebook: iherbjapanese

LINE: iHerb Official Account

Stay tuned for more updates as iHerb continues to innovate and provide customer-focused wellness solutions.