Wellness Pet Company Appoints Kevin Penwell as Chief Customer Officer with Vision for Growth

Wellness Pet Company Welcomes Kevin Penwell

The esteemed Wellness Pet Company, celebrated for its century-long commitment to crafting premium pet food and treats, has announced a key addition to its executive leadership team. Kevin Penwell has officially stepped into the role of Chief Customer Officer, effective January. This strategic appointment marks a significant move as the company aims to bolster its sales strategy and customer relationships across North America.

In his new capacity, Penwell will spearhead all aspects of Wellness Pet's sales operations throughout various channels and product categories. His primary objectives are to fortify existing retail partnerships while simultaneously fostering sustainable, profitable growth in both mature and emerging market channels.

A Leader with Proven Expertise

Bringing over two decades of extensive experience in commercial leadership within the consumer packaged goods (CPG) space, Penwell is well-equipped to guide Wellness Pet through its next phase of expansion. Before joining the Wellness team, he excelled as the Senior Vice President of North American Sales at McCain Foods, a position in which he managed all levels of sales—including Foodservice, Quick Service Restaurants, and Retail. His prior backgrounds at Ocean Spray and Energizer also highlight his expansive knowledge of sales strategies and revenue management.

Wellness Pet's CEO, Reed Howlett, expressed confidence in Penwell's capabilities, stating, "Kevin is not only a customer-focused leader but also possesses rich expertise in sales strategy and category management. His history of leading large-scale organizations and cultivating constructive partnerships is invaluable to our mission."

A New Chapter for Wellness Pet

Penwell’s appointment comes at an opportune moment as the pet food industry continues to thrive, presenting ample opportunities for growth and innovation. "I am thrilled to join Wellness Pet Company, a brand that aligns with my dedication to health, wellness, and meaningful growth," Penwell remarked. His vision extends to enhancing the value delivered to pet parents and retailers alike, recognizing the pet food sector's potential to benefit all involved.

He also mentioned a desire to contribute to a holistic and positive experience for both pets and their owners by leveraging Wellness Pet's existing capabilities to cultivate a stronger market presence.

Educational and Personal Background

Penwell's academic credentials are impressive, holding both bachelor’s and master’s degrees from Boston College. Residing in Duxbury, Massachusetts, with his family and their Cavapoo named Riggs, he embodies the spirit of pet parenting that Wellness Pet champions.

About Wellness Pet Company

With 100 years of rich history, the Wellness Pet Company remains dedicated to enhancing the bond between pets and their owners. Through its range of premium nutritional offerings, the company endeavors to promote overall well-being for pets and provide unparalleled quality for pet parents. Their philosophy centers around crafting healthy and sustainable food options backed by thoughtful sourcing and preparation.

Discover more about Wellness Pet's commitment to pet nutrition and its diverse product range by visiting Wellness Pet Food or following their social media, including Facebook and TikTok.

As the new Chief Customer Officer, Penwell is poised to play a critical role in shaping the future of Wellness Pet Company, reinforcing its commitment to quality, innovation, and customer satisfaction. With his leadership, the company is set to forge closer ties with its partners and accelerate growth into the future.