#China #Chery #Wuhu #LEPAS #Ecosystem 2.0

Chery International User Summit 2025: A Global Stage for Elegant Co-Creation

From October 17 to 21, 2025, Chery International will host its inaugural User Summit under the theme "CO-CREATE•CO-DEFINE". This groundbreaking event will serve as a global platform aimed at fostering collaboration in product development and enhancing user communication while unveiling Chery's latest endeavors within the innovative energy mobility sector.

Central to the summit is LEPAS, Chery Group's new energy brand, which is set to launch its Ecosystem 2.0 vision. LEPAS will present a range of exciting showcases that will include product demonstrations, technology unveilings, safety demonstrations, and immersive user engagement experiences. Furthermore, the summit will also introduce the Global Elegance Lifestyle Partner Program. This initiative encourages users to co-build a unique ecosystem that integrates elegance into mobility.

LEPAS: The Brand of Elegant Mobility

LEPAS is crafted with the philosophy of "Drive Your Elegance" in mind. With a remarkable track record of 22 consecutive years as China's leading passenger vehicle exporter and a user base of over 17.44 million worldwide, the brand is poised to make significant strides on the global stage. The flagship model, the LEPAS L8 SUV, debuted at the Indonesia International Auto Show and garnered attention for its unique "Leopard Aesthetics" design, smart features, and practical usability. The summit represents a pivotal moment for LEPAS to impart its values and vision to a diverse global audience.

Attendees will experience the innovative capabilities of LEPAS during the Global Journey of Elegance Drive. This event segment, taking place in China, will provide media and users with the opportunity to test the all-terrain intelligent performance of the L8 SUV in various urban settings, demonstrating the harmony between vehicle, operator, and environment.

Elevating Engagement Through Participation

The event will also mark the opening of the first Eco Co-Creation Global Boutique Store by LEPAS. This unique space is designed to engage customers in a lifestyle-oriented, participatory environment. On LEPAS DAY, consumers and stakeholders will witness the unveiling of cutting-edge technologies alongside workshops, test drives, and open safety experiments that will highlight the brand's commitment to safety and reliability.

LEPAS’s emphasis on user engagement doesn’t end there. The Global Elegance Lifestyle Partner Program is specifically designed for lifestyle-centric individuals and creators from five distinct domains: outdoor travel, home living, fashion, gourmet, and fitness. By inviting these creators to partner in co-creating 100 elegantly defined lifestyle scenarios, LEPAS is moving away from a traditional broadcasting approach to a collaborative, user-defined environment.

Recruitment for this initiative began in September, granting selected partners advanced access to test drives, exclusive event invitations, and entry into LEPAS’s Key Opinion Consumer (KOC) network. This collaborative effort will empower users to shape product offerings, scenarios, and content actively.

A Transition to User Co-Creation

The 2025 Chery International User Summit signifies a transformative step for LEPAS, identifying the transition from a mere launch phase to a new paradigm of user co-creation and co-definition. By seamlessly blending technology, products, and lifestyle experiences, LEPAS endeavors to introduce fresh, innovative values into the new energy mobility market, aiming to encapsulate the essence of "Elegant Technology".

In summary, the Chery International User Summit 2025 is set to redefine the landscape of user engagement in the automotive industry, inviting participants into a journey that promises to elevate the standards of global co-creation and product innovation.