Discover the Essence of Danish Running Culture at SAYSKY's Pop-Up Store in Shibuya

SAYSKY's Pop-Up Store in Shibuya: A Celebration of Running

From November 1st to November 3rd, the renowned Danish running brand, SAYSKY, will open a pop-up store in Shibuya, Tokyo, embodying the theme "PATTERNS OF THE PAST, PACE OF THE FUTURE." This exciting event promises to showcase the intersection of tradition and innovation with the latest autumn/winter collection.

SAYSKY is inviting everyone to immerse themselves in the brand's unique world, providing an excellent opportunity to explore their products in person while learning about the brand’s story and the development of their innovative clothing. This pop-up is designed not only for avid runners but also for those who appreciate stylish activewear.

Kickoff Reception Party

To celebrate the grand opening of the pop-up store, a special reception party will take place on October 31st, offering a prelude to the excitement ahead. This event will welcome professionals from the running and sports industries, journalists, editors, and freelance writers. Please proceed to the link below for registration:
Register for the SAYSKY Reception Party
Registration closes on October 24th.

The reception will commence at 5 PM and conclude at 8 PM, allowing attendees to arrive at their convenience. Located at Studio Sola in Shibuya, this event will feature Danish-inspired buffet-style light refreshments prepared by chef Masayasu Sekine, known for his gastronomic artistry. The menu will include traditional Danish smørrebrød, offering an array of delicious toppings.

Pop-Up Store Details

The pop-up store will be open daily from 12 PM to 6 PM, and on November 3rd, it will close early at 5 PM. Guests can expect to find an extensive selection of the entire collection, with new products being introduced this season. For those who spend over 20,000 JPY (tax included) at the pop-up store, SAYSKY will gift them with a pair of exclusive socks, available on a first-come, first-served basis until supplies last.

Additionally, various items available only through online sales will also be featured in the shop, making this a perfect occasion for fans and newcomers alike.

Exciting Running Events

During the pop-up event, SAYSKY will also host daily running activities enabling participants to experience the brand’s essence firsthand. Here’s the lineup of events:

1. November 1st: Run & Recover by SAYSKY (8:10 AM - 11:30 AM)
A session dedicated to reconnecting the body and mind, this 90-minute event includes a 4 km light jog followed by gentle stretches and yoga led by yoga coach Haruka Shimoiida. Post-event refreshments will include light snacks.
Event Details & Registration

2. November 1st: PIZZA-LA x SAYSKY Combo Run (4:00 PM - 8:30 PM)
In partnership with PIZZA-LA, this unique team race requires two-person teams to race while eating pizza. Each team will need to finish their pizzas and carry empty boxes to the finish line. Celebrate the completion with a toast using "UMAMI COLA."
Event Details & Registration

3. November 2nd: Cycling Yoga with SAYSKY (8:10 AM - 11:30 AM)
This session, focusing on calming the body after runs through yoga, will be led by yoga instructor FUKA.
Event Details & Registration

4. November 3rd: SAYSKY Hugge Run with BEERBRAIN (8:30 AM - 11:30 AM)
A relaxing running session around Yoyogi Park to finish up the pop-up, where participants can enjoy a celebratory beer from BEERBRAIN post-run.
Event Details & Registration

Attendees at these events will not only enjoy the thrill of running but also connect with the SAYSKY community while experiencing the joy of post-run refreshments.

For inquiries, please contact Style Bike PR at [email protected] or call 075-255-1157. Don’t miss this fantastic opportunity to dive into Denmark’s running culture coupled with SAYSKY's innovative designs!