Barça Vision Teams Up with Qloo to Enhance Fan Engagement using AI Technology

Barça Vision Enhances Global Engagement Through Qloo Partnership

In a significant move aimed at boosting its global growth, Barça Vision has joined forces with Qloo, an innovative artificial intelligence company. This strategic partnership is set to transform the way FC Barcelona engages with its fanbase by utilizing advanced data analytics to tailor experiences that resonate more personally with each supporter. By harnessing Qloo's capabilities, Barça Vision aims to gain deeper insights into fan preferences, behaviors, and cultural contexts, all of which are crucial for crafting personalized digital initiatives that will not only enhance engagement but also drive new revenue streams.

Understanding Fans Better Than Ever

Qloo's proprietary Taste AI™ technology will serve as a key resource for Barça Vision, enabling the club to tap into a wealth of data on fans' lifestyles, entertainment choices, and interests across various global markets. With this information, Barça Vision can refine its commercial strategies and launch more targeted marketing campaigns that genuinely connect with its diverse audience.

This step signifies a commitment by Barça Vision to embrace digital transformation and innovation. By employing a data-driven approach, the club plans to not only develop its digital community further but also strengthen its existing platforms, including the largest Discord server in professional sports, fostering real-time interactions between fans and the club.

A Leader in Tech Innovation

According to Jordi Mompart, the Director of Data and Innovation at FC Barcelona, this collaboration reaffirms the club’s desire to remain at the forefront of technological growth in sports entertainment. The integration of Qloo's AI capabilities will facilitate a deeper connection with fans globally, shaping their experience in a way that reflects their individual preferences. This could include real-time feedback during matches or curated content that aligns with fan interests.