#Japan #Nagoya #JOYSOUND #Joyonpu #Nanahira

JOYSOUND Unveils the New Theme Song for Joyonpu

Today marks a significant milestone for fans of JOYSOUND's official character, Joyonpu, as the exciting music video for the theme song "JOY JOY JOY!!! ～ジョイオンプーのテーマ～" featuring vocal talent Nanahira has just been released. This launch not only showcases the vibrant and joyful essence of Joyonpu but also introduces a new singing campaign where participants can showcase their talent for a chance to win amazing prizes.

Joyonpu’s latest theme song reflects a deep desire to connect with a wider audience, radiating joy, excitement, and a forward-looking spirit typical of the JOYSOUND brand. The song has been adeptly crafted by the multi-talented creator Hirotaka Hayakawa, who is renowned for his previous work on hits such as AKB48’s "Teacher Teacher" and CUTIE STREET’s "Kawaii Dake ja Dame Desuka?". He collaborated with acclaimed vocalist Nanahira, who gained significant recognition for her contribution to the viral hit "POKÉDANCE". The choreography was skillfully designed by BOW, a prominent member of the acclaimed group Tokyo Gegegay, known for captivating performances.

Accompanying the release of the music video is an engaging campaign that encourages fans to sing along to the theme song while utilizing JOYSOUND karaoke systems. Participants simply need to select the song, perform it, and then scan a displayed QR code to enter the campaign for a chance to win a collection of exclusive Joyonpu merchandise or a catalog gift certificate worth 5,000 yen.

The music video itself is a visual celebration created under the direction of Tomoyuki Suzuki, a visionary known for his colorful and craft-centric style seen in earlier projects like the "Paprika" Foorin version and the TV Tokyo's "Shinapushu". The film transcends generations, capturing the thrill of singing and dancing together with friends and family in karaoke rooms, promoting unity and joyful interaction that karaoke uniquely offers.

The energetic visual narrative is bolstered by outstanding performances from Kinema alongside Joyonpu, drawing inspiration from the collaborative efforts of over 20 extras, primarily comprising employees and their families, that lend a genial authenticity to the concept. An exceptional highlight of the dance involves forming hand gestures echoing the motif of the eighth note (♪), enticing viewers to join in and experience the fun themselves.

To participate in the campaign, fans can sing the designated song at JOYSOUND X1, MAX GO, MAX2, MAX, or f1 equipped outlets. The campaign runs from December 2, 2025, to January 25, 2026. Enthusiasts simply need to perform the song, interact with the QR code post-performance, and submit their entries through the given form for a chance to win either the Joyonpu gift package or a gourmet catalog.

As JOYSOUND continues to innovate in the realm of entertainment, they remain committed to fostering joy and creativity within the community, further strengthening the ties between music and enjoyment. Future developments promise to keep fans on their toes and engaged with their beloved Joyonpu character.

Campaign Details

• - Period: December 2, 2025, 11:00 AM to January 25, 2026, 11:59 PM
• - Eligible Machines: JOYSOUND X1, JOYSOUND MAX GO, JOYSOUND MAX2, JOYSOUND MAX, JOYSOUND f1
• - How to Participate: Sing the designated song at participating locations, scan the QR code, and fill in the submission form.
• - Song for Submission: "JOY JOY JOY!!! ～ジョイオンプーのテーマ～《本人映像》" by Joyonpu feat. Nanahira
• - Prizes:

- Joyonpu prizes: Exclusive merchandise for 10 lucky winners
- Gourmet prize: Catalog gift totaling 5,000 yen for 10 winners

Experience the joy of singing, and don’t miss the chance to celebrate with Joyonpu while soaking in the excitement of the new theme song.

For more information on the campaign and to view the music video, visit the special campaign page here.