Dessin Launches New Web Series Featuring Extraordinary Ordinary Days

Introducing Dessin's New Web Series

Dessin, the lifestyle brand from Fields International, is set to release the third installment of its web series titled "The Best Ordinary Days I Heard From People #03" on November 7. This content aims to highlight the philosophy that everyday moments can hold extraordinary significance. Featured in this episode are the Okada couple, who run the interaction art and design studio, LENS.

Since its inception, Dessin has embraced the concept of "Extraordinary Ordinary," emphasizing simple yet high-quality items that seamlessly integrate into daily life. The brand offers a wide array of products, including clothing and lifestyle goods suitable for the whole family, catering to women, men, and children alike.

Fall-Winter 2025 Theme: Extraordinary Ordinary Days

As part of the Fall-Winter 2025 season, Dessin is focusing on the theme "Extraordinary Ordinary Days." This theme highlights three households living lifestyles that exemplify this concept. Across three releases from September to November, Dessin showcases these families' daily lives, culminating in the release of the Okada family’s special insights into their routine through art and design.

In the new episode, viewers will gain insight into how the Okada couple conceptualizes and creates unique experiences that allow people to perceive their everyday lives from new perspectives. Their approach is particularly relevant to art interactions seen in museums and installations.

Reflections from the Okada Family

Following the interview and photoshoot, the Okada family reflected on their experience. They shared how the interview prompted them to articulate feelings and thoughts they usually keep to themselves. They appreciated the opportunity to examine their lives and express their values.

“It was a precious time to look back at our life. We hope to keep finding joy as a family while cherishing little goals amidst the changes in our daily lives,” they expressed with gratitude for the fantastic opportunity to share their story.

Connect with Dessin

For those interested in exploring the Okada family's "Extraordinary Ordinary Days," you can check out the web content here.

Dessin is committed to perfecting a casual style that involves clean, pleasant aesthetics reminiscent of the rich, relaxed lifestyle found in the Hamptons of Long Island, East Coast, USA. With meticulous attention to materials, the products are designed to provide a special touch to everyday life.