Celebrate Music with Miller High Life
Miller High Life, renowned for being the 'Champagne of Beers', is taking a thrilling leap into the music scene with the launch of
The Soundtrack to the High Life, a year-long music initiative designed to infuse the essence of delightful musical moments into everyday life. To mark the kickoff, the brand is introducing a groundbreaking product: the
Dive Bar Sounds, the first-ever beer-infused vinyl record made with Miller High Life. This innovative record encapsulates the vibrant sounds of iconic dive bars, inviting fans to relive authentic musical experiences from their favorite local spots.
Dive Bar Sounds: A Vinyl Experience
Set to launch on April 10, 2025, coinciding with Record Store Day, the
Dive Bar Sounds vinyl will retail for $18 and feature eight original tracks. Each track combines the natural sounds of a dive bar with elements of Miller High Life, creating a truly immersive auditory experience. Some highlights from the vinyl include:
1.
Welcome to the Dive – An upbeat track reflecting game night vibes, crafted using the distinctive sounds of pool balls and hints of the famous High Life jingle.
2.
Regular's Remix – A mellow composition where the chatter of regular patrons melds perfectly with the sounds of clinking bottles, setting a relaxing ambiance for a perfect night out.
3.
Champagne Nights – This track captures the soothing sound of Miller High Life being opened, underscored by bubbles gently rising.
4.
Last Call Symphony – A nostalgic melody enabling listeners to revel in the sounds of neon signs and closing time bells—all reminding us of those cherished last moments in a dive bar.
Miller High Life encourages music enthusiasts aged 21 and over to pre-order their vinyl record at
millerhighlife.com/divebarsounds. After an initial pre-order period, availability will extend through multiple days, ensuring fans have ample opportunity to secure their own copy while supplies last.
Music Experiences Throughout 2025
The
Soundtrack to the High Life is not just a vinyl record, but an entire platform that will unfold over the course of 2025. An exciting sponsorship for Teddy Swims' North American tour will further bridge the world of beer and music, providing fans access to exclusive tickets, VIP experiences, and special giveaways including a unique High Life-branded Fender® Telecaster® guitar.
Guests at over 50,000 TouchTunes jukeboxes will also benefit from thousands of free song play credits, and fans can look forward to custom merch from Junk Food as part of this extensive music journey.
Frank Cirone, Senior Director of Marketing for Miller High Life, expressed the company's enthusiasm: _“The Soundtrack to the High Life embodies our desire to create authentic music experiences for fans. By blending our innovative beer-infused vinyl concept with live music events, we’re celebrating those everyday moments where great music and The Champagne of Beers come together seamlessly.”_
Stay Tuned for More Announcements
Fans can keep their ears open for more updates on upcoming events and additional offerings by visiting
millerhighlife.com/soundtrack or following Miller High Life on Instagram @millerhighlife. Join in on the fun and experience how Miller High Life is transforming the music scene, one record at a time!
About Miller High Life
Miller High Life has a long-standing history as a beloved beer brand, celebrating life's moments with its distinctive flavor and quality. This latest initiative demonstrates the brand's commitment to evolving with its audience, creating exciting experiences that resonate with both longtime fans and new music lovers alike.