#Japan #Tokyo #Desserts #Seven-Eleven

Seven-Eleven Revamps Its Dessert Line-Up

Seven-Eleven Japan has announced an exciting refresh of its dessert offerings, which includes a complete packaging overhaul and the introduction of new products starting January 20. This initiative, led by President Tomohiro Akutsu, aims to reignite the feelings of excitement and novelty among customers. With the new theme of “Shiawase Texture” (happy texture), the company intends to make dessert more than just a treat—it’s about creating a delightful experience from the moment you choose your dessert to the first bite.

The concept behind “Shiawase Texture” focuses on providing an embodiment of joy through various textures such as 'torro' (smooth) and 'fuwafuwa' (fluffy). The goal is to offer an enjoyable experience that surprises and pleases the taste buds, effectively ensuring that the pleasure of indulging in these desserts is derived from both the experience of selection and consumption.

As Valentine's Day approaches, the new collection will feature several chocolate-infused delights, ensuring customers can celebrate the season of love with sweetness and joy. From the vibrant displays to the impressive flavors, Seven-Eleven aims to offer products that reflect excitement, novelty, and happiness.

Featured Products to Look Forward To

• - Quattro Chocolate Éclair

Price: ¥368 (tax included ¥397.44)
Launch Date: January 24 (rolling out nationwide)
- This éclair offers an unprecedented tasting experience with four types of chocolate ingredients, featuring contrasting textures from the crisp exterior and creamy fillings. The deep, rich chocolate cream made with couverture chocolate promises an incredible aroma and a smooth finish.

• - Cloud Dorayaki with Red Bean and Whipped Cream

Price: ¥278 (tax included ¥300.24)
Launch Date: January 24 (rolling out nationwide)
- This avant-garde take on the traditional dorayaki features a fluffy texture and is filled with red bean paste from Hokkaido’s Tokachi region, complemented by smooth milk whipped cream.

• - Melted Cheese Cake

Price: ¥270 (tax included ¥291.60)
Launch Date: January 20 (rolling out nationwide)
- A rich yet creamy baked cheesecake that melts in your mouth, with a biscuit base adding an extra crunch.

Chocolate Delights for Valentine’s Day

As part of the Valentine’s themed offerings, Seven-Eleven will introduce unique desserts utilizing chocolate in creative ways:

• - Ghana Chocolate Dorayaki

Price: ¥230 (tax included ¥248.40)
Launch Date: February 3 (rolling out nationwide)
- Made in collaboration with Lotte’s Ghana chocolate, the dorayaki features a cocoa-flavored batter with decadent ganache and creamy chocolate filling.

• - Ghana Chocolate Canelé

Price: ¥270 (tax included ¥291.60)
Launch Date: February 3 (rolling out excluding Okinawa)
- Also a partnership with Lotte, these treats encapsulate the rich flavor of Ghana chocolate, featuring a delightful crispy exterior and chewy interior.

• - Chocolat Orange Japanese Parfait

Price: ¥398 (tax included ¥429.84)
Launch Date: February 3 (rolling out excluding Okinawa)
- A visually enticing parfait with various components, including orange jellies and chocolate mousse.

A Focus on Customer Experience

One of the fundamental goals of this refresh is to deliver moments of 'happiness' to customers through carefully crafted products. The design of the new packaging draws inspiration from the concept of 'Shiawase Bubbles,' presented in a colorful manner to enliven store displays and elevate everyday shopping experiences.

Through these innovations and thoughtful designs, Seven-Eleven not only aims to expand the market share of chocolate treats, particularly during the Valentine’s period but also to contribute joy to daily lives.

The team emphasizes that every aspect, from selection to consumption, is designed with customer satisfaction in mind. Their hope is that the new packaging and delightful treats will bring back a sense of enjoyment to everyday indulgences. Customers are encouraged to try these new sweets and savor the moments of joy they bring.

Conclusion

The refreshing of Seven-Eleven’s dessert offerings stands as a testament to their dedication to providing quality and delightful experiences in the world of convenience store food. With a commitment to innovation and customer satisfaction, this new line aims not just to satisfy sweet cravings but to create memorable moments of happiness. Visit Seven-Eleven to explore these new treats and experience the joy like never before.