Unique Collaboration Between Young Entrepreneurs and 190-Year-Old Kyugetsu to Preserve Tradition

A Unique Experience for Future Generations

In a remarkable initiative combining the wisdom of tradition with youthful innovation, a current middle school student entrepreneur has collaborated with Kyugetsu, a doll company with a proud 190-year history. This partnership is not only about preserving Japanese culture but also aims to foster the development of future generations through practical experiences and educational workshops.

Workshop Overview

On specific dates—July 27th, August 7th, and August 30th, 2025—Kyugetsu's main store in Asakusa will host a series of interactive activities focused on traditional Japanese craftsmanship. These workshops offer a unique opportunity for children to engage with Japanese culture, featuring three hands-on experiences:

1. Ryukyu Plaster Art Creation: Participants will learn to create three-dimensional artwork using Ryukyu plaster, a sustainable material known for its antibacterial properties.
2. Shikkui Polishing and Pikari Dango Making: In this innovative experience, participants will create lightweight bodies from wood powder, which are then polished using traditional techniques, showcasing how traditional crafts can be reimagined.
3. Kimekomi Doll Making: This workshop will teach the art of Kimekomi, a traditional Japanese doll-making technique, which provides another avenue for children to connect with Japan's rich artistic heritage.

These activities are designed not just for enjoyment; they serve as vital career education opportunities. The founders of Wata-tsumu, the startup led by high school students Riri and her sister, believe that by demonstrating how young individuals can take charge of social changes, they can inspire peers to recognize their potential impact on society.

Addressing Contemporary Challenges

This initiative hugs a poignant reality: there is a concerning lack of successors to the traditional arts, with many young people unaware of the crafts that have defined their culture for centuries. This workshop aims to ignite children’s interest and allow them to appreciate the beauty of multiple traditional techniques while also highlighting the value of innovation. Additionally, by employing individuals with disabilities in the process of making Kimekomi marbles, the project aspires to generate meaningful job opportunities and promote respect and dignity for all workers.

Moreover, this initiative aligns with United Nations Sustainable Development Goals (SDGs), particularly focusing on environmental sustainability and inclusive employment. Ryukyu plaster is celebrated for its eco-friendly characteristics and contributes to a sustainable future by absorbing CO2.

The Vision Behind the Project

The reflection of youth, respect for tradition, and understanding the real-world challenges of modern society drive Riri and her sister in this venture. Having witnessed the beauty and complexity of Japanese craftsmanship, they are determined to connect young minds with the cultural treasures of Japan—to pass on the spirit of these traditions into the future, ensuring that they remain vibrant and relevant.

As a response to the question, "Why should we wait for others to carry on the tradition?" the sisters have taken the reins, initiating this project with Kyugetsu’s support, led by the eighth-generation president, Hisatoshi Yokoyama. Their ambition is to create a new model where established companies support young startups, merging the expertise of tradition with the brightness of new ideas.

Future Aspirations and Call to Action

By facilitating this event, Riri hopes to spread awareness about the intricacies of traditional crafts like plastering and Kimekomi doll-making, which many contemporary peers might overlook. As Riri stated, "Our culture's value must be woven into the future by our own hands.” They humbly call upon society to support this significant endeavor, affirming their commitment to cultural transmission and innovation.

This unique collaboration stands as a beacon of hope for both traditional arts and the generations that will carry them forward. The engagement in this project symbolizes the importance of not just preserving tradition but also igniting the passion for creativity and responsibility in younger generations. Participants can look forward to an enriching summer experience filled with learning, creativity, and cultural pride.