OutKick Achieves Remarkable Growth in Multiplatform Minutes in August 2025

OutKick Sees Multiplatform Minutes Surge in August 2025

In August 2025, OutKick, a prominent multimedia sports platform, recorded impressive metrics that highlight its expanding influence in the digital sports media sector. With a total of 26 million multiplatform minutes consumed during the month, the platform saw a robust 22% increase from the previous month and a notable 13% rise compared to the same month last year, as reported by Comscore. This growth not only underscores OutKick's popularity but also reflects its strategic positioning as a leader within a highly competitive industry.

OutKick attracted 16.9 million unique digital visitors, ranking 19th among over 350 sports entities in July 2025. This performance placed it ahead of established names like The Athletic, NBC Sports Group, and DraftKings, which is a significant milestone for a platform that has quickly carved out its niche in the crowded sports media landscape. The achievement emphasizes the unique storytelling and engaging content that OutKick offers, setting it apart from other publications.

Senior Vice President and Managing Editor, Gary Schreier, noted, "August is always an exciting month for OutKick due to the increased interest in college football and the NFL season kickoff. Our storytelling not only captures the essence of sports but does so from perspectives that feel fresh and authentic, which resonates with our audience and fuels our growth."

The month of August proved to be exceptionally fruitful for OutKick’s social media engagement as well. Across platforms such as Facebook, X (formerly Twitter), and Instagram, the brand achieved over 1 million social actions and amassed more than 10.9 million video views on Facebook, X, and YouTube, further solidifying its position in the digital arena. These metrics, as highlighted by Comscore Social, reflect the growing appetite for interactive and compelling content in the sports community.

OutKick, known for its unique angles on sports culture, is part of FOX Corporation and has quickly become a go-to source for fans seeking lively discussions and news. Originally founded by Clay Travis, the platform has established a diverse roster of reporters, hosts, and contributors who engage millions of fans across various formats, including live streams, podcasts, and radio broadcasts.

Looking ahead, OutKick is poised to leverage its increasing audience and momentum as the sports landscape continues to evolve. With growing interest in sports narratives that extend beyond the game, OutKick’s commitment to delivering distinctive content will be crucial in maintaining its competitive edge in the multimedia space. As audiences increasingly seek authenticity and insights into their favorite sports, OutKick is strategically positioned to meet those demands.

Given the current trends and OutKick's dynamic growth trajectory, stakeholders should anticipate continued innovation and engagement as the platform endeavors to connect with sports enthusiasts around the globe. As we approach the rest of the year and beyond, OutKick's ability to integrate contemporary narratives within the sports realm will be paramount in cementing its status as a frontrunner in the industry.

For more details on OutKick and its programming, enthusiasts are encouraged to visit www.OutKick.com.