Lavazza Collaborates with NYU Tisch to Inspire Future Filmmakers

Lavazza Collaborates with NYU Tisch School of the Arts

In an inspiring move that merges the worlds of coffee and cinema, Lavazza has officially partnered with the NYU Tisch School of the Arts to enhance the creative atmosphere within the Martin Scorsese Virtual Production Center. Located in Brooklyn's Industry City, this cutting-edge facility serves as a melting pot for the next generation of filmmakers and storytellers, providing them with the tools and environment to excel in their craft.

This collaboration launched with a memorable event hosted by the legendary director Martin Scorsese. Together with his daughter, actress and filmmaker Francesca Scorsese, and Lavazza's Vice President of Marketing, Daniele Foti, guests celebrated the union of culinary excellence and cinematic artistry. “The lounge is designed to encourage students to interact, share ideas, and collaborate effectively,” expressed Foti during the launch.

The Martin Scorsese Virtual Production Center is integral to NYU Tisch's newly introduced Master of Professional Studies (MPS) in Virtual Production, offering immersive nine-month training designed to enhance storytelling through innovative technology. As Dean Rubén Polendo remarked, Lavazza's presence is vital to cultivating this vibrant lounge space tailored for brainstorming and creativity.

Reflecting on the significance of this collaboration, Lavazza continues its rich tradition of supporting the arts and culture. The brand has established strong ties with prestigious cultural events, including the Toronto International Film Festival (TIFF) and the Independent Spirit Awards, solidifying its commitment to the film community. With this partnership, Lavazza aims to foster future artists while enhancing their experience through the serenity of a beautifully composed café.

This café lounge, featuring Lavazza’s Flavia machines and signature Dolcevita Classico espresso, brings a taste of Italian warmth and artistry to the students at NYU Tisch. It serves as a creative hub overlooking the Upper New York Bay, embodying Lavazza’s vision of fueling innovation and artistic expression. “Our brand’s essence is about excellence,” said Daniele Foti, emphasizing that the partnership is about merging creativity with the Italian spirit.

At the launch, Scorsese reflected on the synergy between storytelling and community, noting how the café atmosphere can facilitate exchanges of ideas, much like the vibrant gatherings common in Sicilian coffeehouses. “This lounge is a perfect recreation of the Sicilian café experience, where filmmakers can gather, share experiences, and inspire one another over espresso,” he remarked.

Lavazza’s roots trace back to 1895 in Turin, Italy, and over the years, the brand has become a global coffee leader, producing more than 30 billion cups of coffee annually across 140 markets. Their commitment to quality has driven innovations in sustainability, emphasizing responsible practices from bean selection to cup.

This partnership with NYU Tisch exemplifies Lavazza's commitment to creating a better world through coffee while supporting the arts. It reflects the brand’s motto of awakening a better world every morning, showcasing their focus not only on premium coffee but also on enriching cultural experiences.

As NYU Tisch School of the Arts continues to prepare students for dynamic futures in the arts, Lavazza stands as a proud partner, dedicated to cultivating creativity and collaboration in the heart of New York City. For more detailed information about Lavazza and their rich heritage, or to explore the offerings at the Martin Scorsese Virtual Production Center, visit lavazzausa.com and tisch.nyu.edu.