#United States #New York #The Only Agency #Bernard Tyler #Sports Division

The Only Agency Introduces New Sports Division

In an exciting development for the world of sports and entertainment, The Only Agency has announced the launch of its brand new sports division. This initiative aims to create a synergy between the entertainment industry and sports, highlighting the influence of athletes in fashion and culture. The agency, recognized as a leader in talent representation, has a mission to bridge the gap that often exists between these two vibrant sectors.

Leadership and Vision

At the helm of this new venture is Bernard Tyler, who has extensive experience in sports and entertainment marketing, having previously worked at renowned agencies such as WME and CAA. With over a decade of experience, Tyler brings a wealth of knowledge and a proven track record of aligning elite talent with top-tier global brands, including Coca-Cola, Chase, and Bose. In his new role, Tyler will work closely with Kent Belden, the CEO and founder of The Only Agency, and Brett Decker, Senior Director of PR and Brand Partnerships.

“I feel honored to join such a forward-thinking team,” says Tyler. “Their reputation for representing some of the most creative talents in the world is impressive. I’m eager to channel that energy into the sports sector, connecting extraordinary talent with athlete-driven brands and narrating compelling stories that resonate through fashion and culture.”

Collaborative Approach

The new sports division will collaborate with teams specializing in styling, beauty, and photography, emphasizing the seamless integration of sports and fashion. By doing so, it aims to spotlight the significance of athletes not just in their sporting arenas but also in broader cultural contexts.

So far, The Only Agency has partnered with standout athletes like Lewis Hamilton, Lionel Messi, Serena Williams, Paige Bueckers, and Simone Biles. They are already champions of iconic events such as the MET Gala, Super Bowl, and WNBA, showcasing their talents in platforms that merge athletics with high culture.

Kent Belden reinforces the importance of this new division: “We’ve recognized the power that athlete-driven artists possess to influence various industries. With Bernard leading the charge and our talented teams focused on fashion and beauty, we can deliver premium service to our clients while responding to the increasing demands in the sports domain.”

A Legacy of Excellence

Established in 2014, The Only Agency has roots in major U.S. cities such as New York, Los Angeles, Nashville, and London. It is home to a carefully curated roster of celebrity fashion stylists, photographers, and influencers, creating trends and driving changes in the fashion and beauty landscape.

The new sports division marks another evolution in the agency's storied history, poised to change how talent interacts with brands and consumers. As the lines between sports, entertainment, and fashion continue to blur, The Only Agency is set to lead the way, innovating and setting the standard for representation in both the sporting world and beyond.

With Bernard Tyler's leadership and the foundation of The Only Agency, this sports division represents an exciting new chapter that promises to enhance the sporting narrative through fashion and culture, creating opportunities for athletes and brands alike.

The Future Ahead

As the sports division unfolds, it will pave the way for a new generation of collaborations and storytelling. With the growing demand for athlete representation in the fashion world, The Only Agency is prepared to harness this momentum, bringing unparalleled service and representation to its clients. This initiative not only showcases the remarkable capabilities of athletes but also fosters a culture where sports and fashion coexist and thrive together, creating a holistic experience for fans and consumers alike.

Stay tuned for more updates as The Only Agency embarks on this exciting journey, merging two dynamic worlds in ways the industry has never seen before.