GreatValue Introduces HERO for Chiba's SDGs Event to Enhance Digital Experience

GreatValue Introduces HERO at 13th CHIBA SDGs Parklet Project

GreatValue, a Tokyo-based company, is thrilled to announce that it will be utilizing its pioneering digital initiative, HERO, at the upcoming CHIBA SDGs Parklet Project. This event takes place at Chiba Station’s main thoroughfare from October 24 to 26, and aims to promote sustainability and community engagement.

Event Details

Dates & Times:

- October 24 (Friday): 11:00 AM - 8:00 PM (Last Order at 7:30 PM)
- October 25 (Saturday): 11:00 AM - 5:00 PM
- October 26 (Sunday): 11:00 AM - 5:00 PM

Location:
Chiba Station Front Street (In front of Keiyo Bank Main Branch)
1-11-11 Fujimi, Chuo Ward, Chiba City (5-minute walk from JR Chiba Station)

The event focuses on addressing various SDGs, particularly food waste, and includes eight food trucks, five food stalls, and various experience booths. In addition, performers will enhance the event atmosphere, providing an engaging experience for all attendees.

Introduction of HERO at the Event

HERO integrates advanced digital strategies such as the issuance of QR gift cards, cashless payments at participating stores, and a fun QR treasure hunt for families. This approach was designed to make the event more accessible and enjoyable, particularly for families who may not have attended in previous years.

The Need for Digital Transformation

When planning the event, the organizers acknowledged the necessity for a more streamlined digital approach. In previous events, they issued paper vouchers for discounts, which proved burdensome as the event grew in scale. To address this, they partnered with HERO to transition toward a more efficient digital system, enabling a seamless experience not only for vendors but also for attendees.

Enhancing Visitor Engagement with Digital Features

The recent initiative aims to attract more families by including engaging elements for children. The digital stamp rally encourages kids and parents to explore the event by locating various QR codes scattered throughout the venue, with prizes for those who find and scan them all. This participation creates a sense of adventure and a compelling reason for families to visit.

Efficient Payment Solutions

For the convenience of shoppers, HERO also introduces innovative payment methods that streamline transactions. Attendees can use QR codes or a smart IC tag system that allows them to access payment screens simply by waving their smartphones. This feature is particularly beneficial during busy times when lines can form at popular stands, thus ensuring a swift checkout experience and maintaining the event's efficiency.

Conclusion

HERO is a versatile mobile platform tailored to solve local issues through various functionalities, including custom payment systems and promotional coupons for tourists. This digital framework not only facilitates insightful data analysis following the event but also sets the stage for future improvements and initiatives. The integration of HERO not only aligns with the SDGs but also fortifies community ties in Chiba City.

For more information and to register for the QR rally, visit: CHIBA SDGs Parklet Project