#China #Tourism #Macao #CreatorWeek

CreatorWeek Macao 2025 Concludes with Great Success

On October 28, 2025, CreatorWeek Macao 2025 wrapped up, demonstrating Macao's emergence as a dynamic and youthful global creative hub. This five-day event, co-hosted by the Macao Government Tourism Office (MGTO) and Branded, attracted around 185 groups of content creators from around the world, whose collective fanbase encompasses nearly 2 billion followers. The influence of these creators infused new energy into Macao, drawing international attention to this vibrant city.

Throughout the event, creators engaged in intercultural collaborations, explored Macao's unique blend of tradition and modernity, and shared their creative insights. This endeavor further solidified Macao’s image as an innovative and internationally appealing tourist destination. The opening and closing parties, held at Wynn Palace Macau, were lively affairs that gathered over 250 creators, industry leaders, and special guests. Notable attendees included Maria Helena de Senna Fernandes, director of MGTO, and influential figures such as Ben Wong, Google’s director of operations for Greater China.

The conferences at Grand Lisboa Palace Macau attracted over 600 participants discussing market entry, global expansion, and trends within the creator economy. Senior executives from YouTube, Meta, and Gold House were among the featured speakers, providing invaluable insights into emerging industry trends. Moreover, CreatorWeek offered a series of wellness workshops at MGM MACAU, including sessions by star creators like Matt Tralli and Jacky Cai, which seamlessly integrated creativity, mindfulness, and lifestyle.

One of the standout events was the CreatorWeek Live series hosted at Galaxy Macau, showcasing performances from various artists hailing from South Korea, Japan, and the Philippines, thus celebrating cultural exchange through music and live acts. Additionally, the CreatorWeek Academy welcomed approximately 120 emerging creators for hands-on training in content production, audience engagement, and brand collaboration, guided by well-known mentors and industry leaders.

A particularly engaging aspect of the event was the Local Community Tour, where 20 international creators teamed up with local ambassadors from Macao to explore authentic neighborhoods and gastronomy while creating content that highlighted the fusion of Eastern and Western cultures present in the city. This collaboration resulted in creative narratives that allowed audiences globally to experience Macao's charm and vibrant community spirit.

Cheng Wai Tong, the interim director of MGTO, remarked on the powerful influence of content creators, stating, “They are among the most impactful storytellers today, showcasing the multicultural narratives, urban landscapes, and innovative dynamics of Macao to millions of viewers worldwide.” He noted that the event not only inspires high-quality content but also generates significant commercial value, propelling Macao’s creative economy toward a prosperous future and expansion into the youthful tourism market.

Maria Helena de Senna Fernandes further emphasized the importance of adapting to changing consumer behaviors in her speech at the conference. She remarked, “With consumers’ habits rapidly evolving and information sharing becoming instantaneous globally, the creator economy has emerged as a thriving industry rich with commercial value.”

In conclusion, Macao is evolving its image as a youthful, international, and innovative city, enhancing its global influence as a cultural intersection between China and the world and serving as a creative inspiration of immense value. For more highlights from the event and future updates, visit the official website at www.creatorweek.live or follow @visitmacao on Instagram, Facebook, YouTube, TikTok, and RED.

Whether you are a creator or simply an enthusiast, the vibrant spirit of Macao continues to shine brightly on the global creative stage.