ASTRAUX Unveils Innovative Smart EV and Interactive Features at IFA 2025

ASTRAUX Launches a Pioneering Smart Electric Vehicle

In a significant step towards redefining urban mobility, Chinese innovative brand ASTRAUX is set to unveil its groundbreaking Micro Smart EV at the IFA 2025 in Berlin on September 4, 2025. This electric vehicle, priced at €5,990, promises to elevate the joy of mobility for urban dwellers and is formally certified under EU categories L6e/L7e, making it accessible for drivers as young as 14 in several European nations, enhancing freedom and fun in city transportation.

The ASTRAUX Micro Smart EV stands out visually with its bold design featuring oversized round headlights, a panoramic sunroof, and a comprehensive 360-degree view, seamlessly blending safety with a daring aesthetic. Inside, the vehicle offers unique amenities such as karaoke capabilities and ambient lighting, while externally, it boasts a drone that transforms the car into a mobile entertainment hub. This multifunctional aspect reflects a broader vision of creating a lifestyle around the vehicle, inviting all generations to partake in this innovative experience.

Alongside the Micro Smart EV, ASTRAUX will introduce two additional innovative products during the launch event: the AI-powered robotic companion named Aimona and an intelligent pair of sunglasses, further illustrating the brand's commitment to integrating smart technologies into everyday life. The introduction of these products encapsulates ASTRAUX's mission to create “joy for all,” emphasizing a combination of style, technology, and affordability.

The company has launched a limited-time pre-booking offer where customers can secure any of these products for just €9.90, refundable until November 10, 2025. For early purchases or reservations, the pricing structure is as follows: the ASTRAUX AL7 is available for €7,990 (regular price €8,990), and the ASTRAUX AL6 comes in at €5,990 (regular price €6,990).

ASTRAUX envisions a new standard of mobile innovation where design is accessible and enjoyable. As the brand itself states, "Choose style. Experience it. Show it."

As the countdown to the event begins, consumers are invited to join at the IFA in Berlin to witness the dawn of a new era in smart lifestyle. For further details, visit their website at astra-ux.com or follow them on social media channels like Instagram, TikTok, and Facebook.

The green revolution in mobility awaits at ASTRAUX's event, and the brand is eager to connect with consumers ready to embrace the future of transportation.