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Hisense Connects Fans Through 'Own the Moment' During FIFA Club World Cup 2025

In an exciting showcase during the FIFA Club World Cup 2025™, Hisense has launched its global campaign, 'Own the Moment', which aims to create unforgettable experiences for fans across the globe. The campaign is designed to enhance the connection between fans and the sport they love while highlighting Hisense's innovative technology.

Immersive Experience in New York

At the MetLife Stadium in New York/New Jersey, Hisense set up an impressive 100 square meter tech experience zone, dubbed a 'second stadium' for fans. This immersive space was open for 28 days, including nine match days, showcasing a range of Hisense products such as laser TVs, refrigerators, and air conditioners through interactive scenarios. Of particular interest was the RGB mini-LED TV area, featuring models such as the U7 and U8, which attracted thousands of participants to a penalty shootout game that allowed fans to engage directly with the technology.

Additionally, Hisense embarked on a tour across the United States, dubbed 'Own the Moment', visiting 19 cities, where they hosted activations in shopping parking lots. Here, visitors could watch matches on giant screens, play football-themed video games, cool off with Hisense appliances, and create AI-powered collectible cards. Meanwhile, a pop-up store at the American Dream Mall offered fans easy access to Hisense's latest innovations, including a flagship 116-inch TV and a smart Cross-door refrigerator, alongside daily giveaways and activities like the VAR Challenge.

Spectacular Roadshow in Dubai

In the Middle East, Hisense made waves with a spectacular roadshow at the iconic Mall of the Emirates in Dubai. The event was star-studded, featuring the former Real Madrid goalkeeper Iker Casillas, who drew an enthusiastic crowd and emphasized the brand's strong ties to global sports. During this event, Hisense unveiled the world's first 116-inch RGB mini-LED TV, equipped with the most advanced AI processor in its lineup, marking a significant milestone in product history. This cutting-edge television offers ultra-vivid colors, exceptional brightness, and crystal-clear image quality, cementing Hisense's position as a leader in home entertainment technology.

In partnership with Real Madrid, Hisense launched an exclusive range of limited-edition products, catering to fans and demonstrating the brand's commitment to blending sport and innovation. The experience was further enhanced by interactive activations and celebrity appearances that generated significant media buzz, reinforcing Hisense's status as a global innovator in entertainment technology.

A Commitment to Fans

Reflecting on the event, Casillas stated, "Technology has become essential in today's football fan experience. Whether you're at the stadium or at home, the quality of the visual experience shapes your connection to the game. It's impressive to see how companies like Hisense push the boundaries of what's possible, allowing fans to feel closer to the action, the atmosphere, and the excitement of each match."

Across the world, Hisense is empowering fans to truly 'Own the Moment,' merging world-class technology with unforgettable experiences to transform each match day into a personal celebration of sport, innovation, and connection.

About Hisense

Established in 1969, Hisense is a leading global brand in home appliances and consumer electronics, present in over 160 countries and specializing in quality multimedia products, household appliances, and smart computing solutions. According to Omdia, Hisense ranks second globally in television shipping volume (2022-2024) and first in the 100-inch and larger TV segment (2023-T1 2025). As the official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships to connect with audiences worldwide.