Thanks Expands Its Customer-First Advertising Network to the UK with eBay Partnership

Thanks Expands Its Customer-First Advertising Network to the UK

Thanks, the innovative ad network that brings joy to post-purchase monetization, has officially entered the United Kingdom market. The company has partnered with eBay UK as its flagship publisher, marking a significant milestone in its global retail media expansion. Drawing from previous successes in the U.S. and Australia, Thanks aims to reshape the advertising experience for consumers by placing native, non-disruptive ads at crucial moments in the shopping process.

The Unique Approach to Advertising

Unlike traditional advertising models that often disrupt user experiences, Thanks focuses on enhancing customer interactions post-purchase. By showing ads right after a customer completes a transaction, the service taps into a moment when shoppers are most engaged, thereby turning marketing into an opportunity for delightful surprise rather than annoyance. With a commitment to treating ads as rewards, the company aims to foster goodwill and engagement, a concept echoed by its CEO and co-founder, Doron Ostrin.

"At Thanks, we treat ads like rewards, well-timed, high-impact, and genuinely worth engaging with. Launching in the UK with eBay is a major milestone for us," stated Ostrin. This sentiment reflects the brand's mission: when customer satisfaction is prioritized, advertising yields better results for both brands and consumers.

Building Local Partnerships

As part of its UK launch, Thanks is proactively establishing a local partnership team. This team will work on onboarding new publishers, deepening relationships with advertisers, and ensuring that the platform is finely tuned to meet the nuances of the UK market. By leveraging local dynamics, Thanks seeks to maximize its impact and effectiveness in this new territory.

With early adopters like Booking.com and Hello Fresh already experiencing promising campaign performances, it becomes evident that the demand for this type of advertising is growing. "Post-purchase is the new premium placement we've been prioritizing. We’ve seen performance that rivals our best upper-funnel and conversion channels," commented James Taylor, co-founder and CMO at Beer52. This success underlines the potential of Thanks’ approach in creating memorable customer interactions.

Strong Growth in the Previous Year

The expansion into the UK follows a significant growth period for Thanks, which reported a remarkable 90% revenue increase quarter-over-quarter during Q1 2025, achieving 1.9 times growth attributed to accelerated advertiser adoption and diversification into new markets. Additionally, Thanks secured a $2.6 million seed funding round led by prominent investors, including Peak XV Partners, Founder Collective, and Side Stage Ventures. This capital will facilitate further developments in their operations and marketing strategies.

Looking Ahead

Thanks is excited about what the UK has to offer and the potential connections it can facilitate between brands and consumers. The unique, customer-first model aims to reinvigorate the perception of advertising, fostering positive experiences rather than the traditional interruptions. The team anticipates even greater achievements as it extends its reach, reinforcing that the future of advertising is not just about visibility but about fostering connections.

To gain insights on advertising possibilities, you can reach out to the Thanks sales team via their website. The journey is just beginning as Thanks continues its mission to make advertising a rewarding experience for all.

About Thanks

Thanks is an innovative customer-centric ad network designed to rekindle the love for advertising by creating meaningful connections between brands and their audiences. Headquartered in New York, the platform is rapidly expanding its footprint across the U.S., UK, and ANZ, aiming to transform the traditional advertising landscape. For more details, visit their official website at Thanks Website.