Gloo's Acquisition of Igniter: A New Era for Church Media and Technology

Gloo's Acquisition of Igniter: A New Era in Faith-Focused Media

Gloo, a prominent technology platform that serves the faith-based community, recently announced its acquisition of Igniter, a veteran media company dedicated to equipping churches with innovative media solutions for over two decades. This strategic move aims to further the Gloo mission by enhancing the tools available to churches, enabling them to communicate messages of faith with increased excellence and clarity.

Founded in 2003, Igniter has been at the forefront of church media, providing a wealth of resources ranging from sermon illustration videos to graphics optimized for social media. With its two flagship brands, Igniter Media and Lightstock, the company has created a robust stock media marketplace, promoting works by various contributors and creators who share a passion for faith-based communication. By joining forces with Gloo, Igniter not only fortifies its own capabilities but also enriches Gloo's existing digital infrastructure with an extensive library of high-quality media content.

Brad Hill, president of Gloo Media Network, expressed the significance of this acquisition, highlighting the necessity for churches in today's digital age to engage younger generations through appealing and technologically advanced tools. As he stated, “Today's generation is being discipled by screens.” Hence, the need for faith communities to have access to striking media resources that align with biblical teachings is more crucial than ever.

Igniter’s vast network, composed of over 1,700 individual contributors, offers a diverse array of fresh and creative materials that cater to the evolving landscape of church communication. The integration of Igniter's assets with Gloo's AI-driven resources presents an opportunity for churches of all sizes to efficiently deliver their messages and enhance their outreach efforts.

Following this acquisition, Igniter will function as a fully owned subsidiary under the Gloo umbrella while retaining its commitment to serving churches across the spectrum. This merger not only signifies growth for Igniter but also ensures the company's foundational mission remains intact. Rob Thomas, the founder and CEO of Igniter, will transition from daily operations, placing trust in Ross Moshell, the current president and COO, to steer the company's future.

Moshell expressed his enthusiasm about the acquisition, remarking on Igniter’s transformative journey over the last twenty years, while emphasizing their commitment to empowering churches with innovative tools. With Gloo's backing, Igniter is poised to further expand its product offerings and innovate within the space, directly addressing the needs of modern-day church leaders.

Upcoming projects under this new partnership include the development of visually enhanced AI discipleship tools and product bundles that seamlessly integrate physical and digital resources. The partnership aims to offer a unique blend of creative assets and values-aligned technology that aids pastors and ministry teams in effectively connecting with their communities. By streamlining operations, Gloo and Igniter aspire to save time and optimize ministry impacts, particularly among young audiences who are increasingly influenced by digital content.

In conclusion, Gloo's acquisition of Igniter marks a significant milestone not only for both companies but also for the future of church media and technology. By leveraging their combined strengths, they are set to provide an enriching and supportive environment tailored for the contemporary faith community. With over 100,000 faith leaders already in their network and a commitment to evolve with the needs of the church, Gloo continues to set a precedent in the realm of faith and technology-based solutions.

For more information about Gloo, please visit www.gloo.com, and for Igniter, explore www.ignitermedia.com.