Terry Crews Takes Center Stage in Ram's New Football Campaign 'Epic Launch'

The excitement surrounding the college football season has reached new heights, thanks to Ram's latest marketing campaign featuring the charismatic Terry Crews. Dubbed "Epic Launch," this initiative is designed not only to promote Ram trucks but also to connect with college football fans across the nation. The campaign promises to be a thrilling ride, combining humorous and heartwarming moments that showcase the spirit of both the sport and the Ram brand.

Terry Crews, known for his dynamic roles in movies and television like 'Idiocracy,' 'White Chicks,' and 'Brooklyn Nine-Nine,' takes the spotlight in this multifaceted campaign. Not only is he the face of Ram trucks, but he also lends his vocal talents to create a unique anthem celebrating the power and performance of these vehicles. Crews, a former college football player, is no stranger to the world of sports, making him an ideal figure to represent Ram as it dives into the heart of college football culture.

The campaign comprises multiple components that will roll out throughout the 2025 college football season. Featuring a series of four national commercials and an array of digital snippets broadcasted on various social media platforms, viewers will get to experience a vibrant portrayal of what it means to own a Ram vehicle. Crews's involvement adds an extra layer of excitement, as seen in the teaser titled "Favorite Song," where he humorously hints at his anthem with a memorable pop track from the film 'White Chicks.'

This engaging marketing strategy not only aims to resonate with college football fans but also to inspire a sense of community among truck enthusiasts. Olivier Francois, Stellantis' Global Chief Marketing Officer, articulated the intention behind the campaign, emphasizing Ram's long-standing connection with college football. By fostering a shared passion for the game, the campaign seeks to enhance customer loyalty and brand recognition.

As part of the launch, Crews's adorable energy is palpable as he confidently declares, "Ram loves college football!" with enthusiasm radiating from the screen. Viewers will witness a lively football stadium adorned with Ram trucks, complete with high-octane stunts and Crews himself showing off his signature dance moves clad in a flashy suit while leading fans in a spirited rendition of the campaign's anthem.

But the excitement surrounding "Epic Launch" goes beyond catchy jingles and flashy visuals. Ram's new truck models, particularly the HEMI® V-8 powered Ram 1500, are making a significant return and are available at dealerships faster than expected—leading to a spike in demand that saw vehicles selling within days after delivery. With a reported 26% increase in retail sales for Q3 2025, the legacy of Ram as a top performance truck brand remains solid.

Adding to the narrative, quarterback Drew Allar from the Penn State Nittany Lions makes a cameo in this electrifying campaign. His involvement exemplifies the intersection of sporting prowess and automotive passion, reinforcing the idea that Ram trucks are as integral to the game day experience as tailgating and fan traditions.

In a world where authenticity rules, Ram's dedication to creating a genuine connection with its audience shines through. CEO Tim Kuniskis noted that the campaign embodies the spirit of the Ram brand, showcasing the sheer power and reliability that consumers have come to expect. By integrating nostalgia from Crews's past performances, Ram's innovative approach to marketing is not just about delivering a message but crafting a memorable experience for fans and consumers alike.

Overall, "Epic Launch" is positioned as more than just a marketing initiative; it is a celebration of community, performance, and lifelong loyalties. As fans gear up for another thrilling college football season, they're reminded that nothing enhances the excitement of game day quite like the power of a Ram truck backed by a spirited anthem performed by Terry Crews himself. With this campaign, Ram sets an inspiring tone that resonates across various demographics, promising to keep the enthusiasm alive on and off the field.

Terry Crews’s humor, passion, and energy promise to drive the message home, ensuring that every commercial not only sells a truck but instills a robust sense of community and spirited energy among college football enthusiasts.

Conclusion

As Ram rolls out the rest of its campaign throughout the season, fans can expect to see a continued evolution of this marketing strategy, merging automotive excellence with cultural touchpoints. The partnership between Ram and Terry Crews is sure to deliver unforgettable moments, making "Epic Launch" a memorable chapter in the legacy of both the brand and the sport.