Survey Reveals Mixed Opinions on Men's Makeup Among 2,000 Women

Insights into Women’s Perspectives on Men’s Makeup

In a recent survey orchestrated by Kirei Style, a leading beauty and health information platform, the opinions of 2,000 women aged 20 to 59 across Japan were collected regarding men's use of makeup. The investigation aimed to unpack the various perceptions and experiences that different age groups hold about this increasingly popular topic.

Survey Overview

Conducted online on April 22, 2025, these 2,000 female respondents were presented with a question: What is your opinion on men wearing makeup?. The response options included:

1. Strongly positive: I think it’s a great thing (gender doesn’t matter for self-improvement).
2. Mostly positive: I have a good impression (it seems natural as part of grooming).
3. Neutral: I don't mind it (freedom of choice is important).
4. Conditional acceptance: It depends on the makeup style or occasion.
5. Somewhat skeptical: I still feel uncomfortable with it.
6. Strongly negative: I honestly don’t like it.

The findings revealed interesting nuances in opinions based on age and profession.

Overall Results

The prevailing sentiment, representing 30.2% of respondents, was that they felt “I don’t particularly mind (freedom is what matters).” Following this, 24.6% expressed “I honestly don’t like it,” and 15.9% indicated that their views depend on the makeup context and occasion. This suggests a significant number of women are open to the idea of men wearing makeup, embracing the evolving norms surrounding masculinity and self-care.

Breakdown by Age

Examining the data by age groups illustrated a surprising trend: the acceptance of men's makeup increased with age. Older respondents were more likely to approve, while disapproval peaked within the 20s demographic, reflecting a notable generational divide. Younger women are more exposed to diverse portrayals of masculinity through social media and other platforms, which may contribute to their critical viewpoint.

The increase in acceptance among older respondents might stem from broader life experiences and a cultural shift towards openness regarding personal choices, leading to a more accepting attitude. Additionally, older generations tend to encounter male makeup users less frequently, creating a sense of indifference rather than direct discomfort.

Occupational Insights

Looking at occupational demographics, “I don’t particularly mind” remained the most common response across all professions. However, self-employed individuals demonstrated the highest propensity for the viewpoint: “It’s a great thing” (gender is irrelevant), suggesting that they live in environments that encourage personal expression. Professionals in freelancing or self-employment may be more attuned to current trends and are less bound by conventional workplace expectations regarding appearance.

This openness could also be attributed to their interaction with diverse individuals, fostering a positive view towards men's makeup as a form of self-expression.

Conclusion and Future Directions

Through its platform, Kirei Style aims to continue addressing topics related to beauty and health, catering to those seeking to enhance their personal grooming experiences.

For more information on skincare, body care, and health tips, visit Kirei Style at Kirei Style. The site encourages individuals who want to delve deeper into these topics and find solutions to their beauty challenges.

In a world that is becoming increasingly accepting of diverse forms of self-expression, discussions around beauty standards and practices, including men’s makeup, will continue to evolve. Kirei Style is committed to helping enhance the beauty discourse in Japan and beyond.