AGCO's Fendt and Valtra Brands Shine at AGRITECHNICA 2025 Awards

AGCO Brands Receive Top Honors at AGRITECHNICA 2025



AGCO (NYSE: AGCO) has announced that its brands, Fendt® and Valtra®, have won several prestigious awards at the 2025 AGRITECHNICA trade show, held in Hanover, Germany. This event is one of the leading exhibitions for agricultural machinery globally, and these recognitions underscore AGCO's commitment to enhancing productivity, profitability, and sustainability in modern agriculture.

The awards obtained by AGCO include the coveted "Tractor of the Year" and "Farm Machine 2026" recognition for machinery innovations aimed at optimizing agricultural workflows. Specifically, the accolades highlight how the Fendt and Valtra brands are developing tools that support farmers managing mixed fleets and forage cultivation operations.

Key Award Winners From AGCO



Several standout products were awarded honors:
  • - Fendt 516 Vario® received the "Tractor of the Year" award in the medium power category. This fully redesigned model boasts features such as VarioDrive™, integrated tire pressure control, and enhanced assistance systems, making farming tasks more efficient and secure.
  • - The Valtra G Series CVT Active was acknowledged as the "Tractor of the Year" in the utility category. This tractor utilizes a continuously variable transmission (CVT), which enhances comfort, ease of use, and fuel efficiency, allowing farmers to optimize their outputs effortlessly.
  • - The Fendt ForageQualityCam™ for the Fendt Katana® won a Silver Medal for Innovation and the Farm Machine 2026 award in the smart agriculture and robotics sector. This modernization system employs cameras and artificial intelligence to monitor and analyze grain processing quality in real-time. Operators can adjust the harvester’s settings from within the cabin to ensure the best results.
  • - Fendt 832 Vario clinched the Farm Machine 2026 award in the medium tractor category and also won the public’s choice award. Recognized for its complete redesign, it includes VarioDrive, the low-speed iD™ system, a self-cleaning engine air filter, and an innovative lighting system.
  • - FieldDataSync, a collaborative project that emerged victorious in the DLG Agrifuture Concept awards, uses an open interface and Wi-Fi technology for real-time communication between equipment from various brands. This advancement allows farmers operating diverse fleets to work more autonomously, efficiently, and safely.

Commitment to Agriculture's Future



Eric Hansotia, AGCO’s CEO, expressed his views on the significance of these awards: "These accolades showcase AGCO’s dedication to supporting farmers worldwide. Our teams are diligently working to provide solutions that enhance agricultural productivity and sustainability."

AGCO’s achievements at AGRITECHNICA highlight the company’s ongoing commitment to driving innovation in the farming sector. By focusing on the development of advanced machinery, AGCO reinforces its mission to enable farmers around the globe to feed the world sustainably.

For more information and insights on AGCO's innovations, visit Fendt.com and Valtra.com.

Note: Fendt, Katana, Valtra, and Vario are trademarks of AGCO. Fendt iD, ForageQualityCam, and VarioDrive are also AGCO trademarks.

About AGCO


AGCO (NYSE: AGCO) is a global leader in designing, manufacturing, and distributing agricultural machinery and precision farming technology. With its differentiated brand portfolio, including industry leaders like Fendt®, Massey Ferguson®, PTx, and Valtra®, AGCO provides essential value to farmers and original equipment manufacturers (OEMs). Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO achieved net sales of approximately $11.7 billion in 2024. More details can be found at agcocorp.com.

Topics Consumer Products & Retail)

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