#USA #New York #Stagwell #Allison Worldwide #Hank Kosinski

Hank Kosinski Takes Leadership Roles at Allison Worldwide

Allison Worldwide has officially announced the appointment of Hank Kosinski as its new Chief Creative Officer (CCO) and Chief Marketing Officer (CMO), effective October 1. Kosinski is an acclaimed global creative leader with over twenty years of experience in the advertising industry. He has a proven track record of developing impactful campaigns and crafting brand identities for major corporations including Microsoft, Nike, Coca-Cola, and Mercedes Benz among others.

Kosinski's experience in the creative realm is extensive and impressive. His career includes influential roles as executive creative director at WPP’s VML, as well as positions at Gardner Nelson + Partners, Goodby, Silverstein + Partners, Lowe; Merkley, and McCann. The depth of his expertise encompasses both creative innovation and strategic marketing, which makes him a remarkable addition to the Allison Worldwide team.

Ray Day, the executive chairman of Allison Worldwide and vice chair of Stagwell, shared his enthusiasm for Kosinski's appointment, emphasizing the transformative impact he can have in creative direction. Day stated, "Hank is a proven force who knows how to help clients turn creative into business results and transformative narratives into strong engagement with audiences worldwide." His role at Allison will encompass leading all agency marketing efforts, client-driven creative ideation, and boosting thought leadership.

In Kosinski’s own words, he expressed his excitement and belief in the agency’s vision: "I'm thrilled to join Allison Worldwide at such a pivotal moment. The agency's commitment to uniting creativity with innovation is inspiring, and I look forward to collaborating with this talented team to turbocharge our next chapter of growth."

Allison Worldwide, known for its innovative and data-driven approach, specializes in end-to-end global communications, public relations, influencer engagement, analytics, and marketing. The agency serves a diverse clientele that includes Fortune 500 companies and startups alike. Being a subsidiary of Stagwell, a rapidly expanding marketing and communications network, Allison Worldwide is strategically positioned to leverage new opportunities and maintain its industry relevance.

As Kosinski prepares to take on his dual roles, he aims to enhance the agency’s creative output and establish stronger connections with clients, ensuring that their visions are represented authentically and effectively in today’s competitive market. His wealth of knowledge and experience can potentially usher in an exciting era for Allison Worldwide, marked by creative excellence and innovative marketing strategies that resonate across borders.

Hank Kosinski’s appointment is not just a win for Allison Worldwide, but for the many clients and partners who stand to benefit from his brilliant insights and creative prowess. As the agency continues to evolve, the integration of Kosinski’s leadership assures a dedicated commitment to achieving remarkable results and fostering groundbreaking narratives that engage audiences on multiple platforms.

In conclusion, the addition of Hank Kosinski to Allison Worldwide is a pivotal moment in the agency's history. His extensive experience and leadership skills promise to drive the agency's growth while unity in creativity and innovation will become their benchmark for success. As the marketing landscape shifts and evolves, Allison Worldwide is poised to harness this transition and embrace the future under Kosinski’s guidance.