#Italy #Bologna #Linglong Tire #Autopromotec 2025 #European Brands

Linglong's Remarkable Presence at Autopromotec 2025

The prestigious Autopromotec exhibition kicked off with a bang in 2025, showcasing key innovations in the automotive industry. Among the participants, Linglong Tire, a prominent player in the tire manufacturing sector, made headlines with the presentation of its three core European brands: LINGLONG, CROSSWIND, and LEAO. This event highlighted Linglong's impressive market penetration and technological advancements aimed at enhancing performance and sustainability.

High-Performance Tire Technologies

At the heart of Linglong's exhibit was the high-performance passenger tire, Sport Master, designed for excellent handling and road grip. In recent tests conducted by the well-respected European automotive magazine AutoBild, the tire showcased impressive wet braking distances of just 25.8 meters and dry braking distances of 34.4 meters—demonstrating its cutting-edge engineering.

In addition, the upgraded Sport Master e tire, specifically tailored for electric vehicles, features a highly elastic rubber formula that improves range by 8%. Not stopping there, it incorporates LLST noise reduction technology, which reduces cabin noise by 3.2 decibels for a quieter and more comfortable drive.

Linglong also introduced the Dura Master Van e, aimed at commercial vans. This tire utilizes advanced low rolling resistance technology paired with a high-load design, significantly benefiting logistics operations in Europe. Localized manufacturing capabilities at Linglong’s European plant lend to the production of effective, durable solutions tailored for the regional market.

New European Market Entries

In an exciting development, Linglong's European factory has also begun mass-producing TBR tires. This diverse range of tires for long-distance and urban transport complies with Europe's stringent environmental regulations, thanks to their low rolling resistance and high wear resistance, providing reliable options for the commercial vehicle sector.

Multi-Brand Strategy for Market Needs

Linglong's multi-brand strategy reinforces its strong presence in Europe and accelerates market growth through localized R&D, manufacturing, and marketing strategies. The brand matrix comprising LINGLONG, CROSSWIND, and LEAO meets diverse consumer needs effectively:

• - LINGLONG is an expert in all-scenario tire solutions, implementing eco-friendly innovations that reduce carbon emissions throughout the product lifecycle, setting benchmarks for sustainability in the industry.
• - CROSSWIND specializes in high-performance tires, offering all-season and winter options that cater to specific mobility needs, ensuring versatility for various driving conditions.
• - LEAO, aimed at a younger demographic, showcases flagship all-terrain and urban tires designed to handle tough landscapes while ensuring city driving comfort.

Strategic Impulse in Europe

Linglong's ambitious strategy in Europe continues to gain momentum, supported by mass production initiatives and high-profile partnerships with elite football clubs like Chelsea and Real Madrid. At Autopromotec 2025, Linglong thoroughly demonstrated its capabilities ranging from product development to market implementation.

As the company moves forward, it remains committed to promoting technological innovation and modernizing the tire industry to meet and exceed global consumer expectations, paving the way for a sustainable future in transportation.