#Japan #Tokyo #Nippon Kodo #Mourning Gifts #Cultural Awareness

Survey Reveals Rising Awareness of Mourning Gifts in Japan

Nippon Kodo, a leading incense manufacturer based in Tokyo, has conducted a comprehensive survey to assess the awareness and intent around the culturally significant practice of sending mourning gifts, known as "mouchou mimai." This survey, which involved 1,561 individuals aged 30 and older, found that approximately 42% of respondents were aware of these mourning gifts, with a notable increase over the past decade. This growing cultural understanding indicates a shift towards embracing the nuances of this traditional practice.

Key Findings of the Survey

1. Awareness of Mourning Gifts is Growing

The survey revealed that awareness of mourning gifts stands at about 42%. Among those who have exchanged mourning cards in the past year, the awareness rate jumps to an impressive 56.9%, reflecting an increase of 13.2 percentage points since a similar survey was conducted roughly ten years ago. The demographic analysis shows that awareness is highest among individuals in their 30s, with nearly half (48.6%) acknowledging familiarity with this custom.

Additionally, 51.9% of those who know about mourning gifts confirmed they had either given or received one, demonstrating the practice's role in maintaining connections during times of grief.

2. High Intent to Send Mourning Gifts

When asked about future intentions, 42.1% of respondents expressed a desire to send mourning gifts, a percentage that rises to 64.3% among those already aware of the practice. The primary motive for sending these gifts, cited by 68.6% of respondents, is the belief that they convey heartfelt sentiments effectively. This motive was particularly strong among individuals aged 60 and above, where 84.4% reported they wished to send mourning gifts.

3. Communication of Death Announcements

The survey also examined the tendency to inform relatives and friends of a family member's passing. Approximately 60.9% of respondents indicated they would share such news, a slight increase from the previous year's figure of 59.7%. As expected, the willingness to communicate such sensitive information tends to increase with age, illustrating how cultural practices evolve within generations.

Cultural Importance of Mourning Gifts

Nippon Kodo has long been dedicated to preserving Japan's rich cultural heritage regarding scents and memorial traditions. By shedding light on the growing awareness of mourning gifts, the company hopes to foster a deeper understanding of this solemn yet significant practice in modern society. In doing so, they aim to assist individuals in expressing their condolences in a meaningful manner, ensuring that the culture of mourning gifts continues to thrive across generations.

Recommended Product for Mourning Gifts

For those contemplating sending a mourning gift, Nippon Kodo offers a beautifully curated selection of incense products. A standout option is the "Hanakaze Kiribako Six Varieties" gift set, priced at 3,300 yen (including tax). This luxurious set includes six distinct scents, elegantly packaged in a premium paulownia box adorned with a lotus flower design. The packaging is suitable for direct shipment, making it a thoughtful choice for those wishing to extend their condolences to loved ones. More information can be found here.

Conclusion

The findings from Nippon Kodo's survey reflect a promising trend in the recognition and practice of mourning gifts in Japan. As society continues to evolve, embracing traditional customs can provide comfort and connection during difficult times. Nippon Kodo remains committed to supporting this cultural practice while enriching lives with the beauty and depth of scents.