Introducing Arappli Web: Affordable Web AR Service for Brands and Agencies

Launching Arappli Web

On February 10, 2026, Arara Co., Ltd., a subsidiary of Peicrowd Holdings (TSE Growth: 4015), will unveil its pioneering web AR service, Arappli Web. This innovative service aims to address the growing challenges faced by companies and advertising agencies regarding campaign fatigue and lack of differentiation in marketing initiatives.

As traditional promotional campaigns struggle to maintain user interest, there is a pressing need for strategies that engage consumers through immersive experiences. Arappli Web offers a cost-effective solution that allows brands to present their unique narratives while maximizing marketing effectiveness.

The Need for Innovation in Campaign Strategies

Recent marketing trends indicate a shift towards campaigns that not only invite participation but also foster deeper connections between consumers and brands. Unfortunately, many companies encounter significant barriers when attempting to innovate their campaigns. High costs, long production times, and the risk of producing repetitive content can lead to diminishing audience impact.

Developing AR applications from scratch often poses financial and logistical hurdles, forcing brands to rely on more generic campaign strategies that fail to resonate with target demographics. Moreover, when consumer engagement requires downloading additional applications, potential users are likely to abandon the initiative before completing the download. Thus, even promising campaigns can fall short of expectations.

Introducing Arappli Web: Flexible and Accessible AR Solutions

Designed specifically to combat these challenges, Arappli Web is accessible via any smartphone browser without requiring an app download. Users can engage with the service through simple QR codes or URLs, eliminating barriers to participation and driving higher engagement rates. With a minimum lead time of only five business days, brands can deploy their AR campaigns quickly and efficiently.

Key Features of Arappli Web

1. No App Required: Users can begin experiencing AR content instantly by scanning a QR code, minimizing friction and maximizing participant numbers.
2. Cost-Effective and Quick Development: By providing existing materials, brands can have AR content created without the costs and time associated with custom development. This makes it an ideal choice for short-term campaigns and promotional efforts.
3. High-Quality Content Design: Unlike many budget-focused services, Arappli Web offers well-crafted and visually appealing AR experiences tailored to specific campaign goals and brand identities.
- Enhanced 3D model textures
- Customized user interfaces
- Cohesive designs aligning with existing brand aesthetics

Examples of Arappli Web Applications

- New Product Launch Campaigns: Participants experience and share their interaction, leading to organic social media promotion.
- In-Store Promotions: Immediate AR experiences through QR codes that inspire customer movement and purchase intentions.
- IP and Character Campaigns: Interactive experiences that deepen engagement among fans and entice participation.
- Anniversary and Brand Campaigns: Memorable AR experiences aimed at generating buzz and discussion.

Service Overview

Service Name: Arappli Web
Launch Date: February 10, 2026
Service Content: AR content creation and deployment service via web browsers (floor recognition, URL and QR code compatible)
Pricing: Dependent on content, design requirements, and duration—contact for inquiries.
URL: https://www.arappli.com/service/arappliweb

Future Endeavors of Arara

Through Arappli Web, Arara aims to enhance the value of experiential campaigns not only for brands but also for various exhibition facilities, supporting initiatives that leverage AR technology effectively.

Company Overview

Company Name: Arara Co., Ltd. (100% subsidiary of Peicrowd Holdings)
Location: 2-24-15 Aoyama Tower Building, Minato-ku, Tokyo, 107-0062
Website: https://www.arara.com/
Established: October 2023
CEO: Noriyaki Kadokura
Business Segment: Solutions including messaging services

All company names and product/service names mentioned are trademarks or registered trademarks of their respective companies. Content in this press release is based on information available at the time of its release and may be subject to change without notice.