#Japan #Tokyo #LINE Research #Youth Insights #Quick Survey

Online Seminar on Youth Insights Using Mobile Research

On February 17, 2026, at 15:00 (JST), Nippon Information Inc., a leading marketing research firm located in Chuo-ku, Tokyo, will host a free online seminar featuring Mr. Masashi Kiano from LINE Yahoo Corporation. The seminar, titled "Unlocking Youth Insights: Efficient Mobile Research Techniques for Young Consumers," aims to address the increasing necessity of capturing genuine feedback from young consumers quickly and cost-effectively.

In the realm of product development and promotional strategies, obtaining the voice of today's consumers—especially the youth demographic—has become paramount. Traditional online research methodologies often fall short due to a lack of participation from individuals in their teens and twenties, leading to both speed and cost inefficiencies. Many marketers are expressing a desire to better understand youth sentiments and to engage in this task independently.

To meet these needs, the seminar will introduce LINE Research's self-service tools, Quick Survey and Quick Interview, which allow marketers to gather valuable insights from the youth swiftly and affordably.

LINE Research is unique as it stands out as Japan's largest smartphone-centric research platform, hosting a pool of approximately 99 million users (as of September 2025) from the popular messaging app LINE. By leveraging this extensive network, marketers can collect authentic and high-quality responses from young consumers faster than any other method, thanks to LINE's deep integration into the daily lives of this demographic. Furthermore, the ability for marketers to design and conduct their own research significantly heightens customer understanding.

This seminar is particularly suited for:

• - Marketing professionals involved in product development and promotional activities.
• - Those eager to harness the voices of young consumers.
• - Individuals looking for methods to gather insights more reflective of the general public.
• - Anyone keen on utilizing smartphone technology for research purposes.

Seminar Agenda

• - Introduction to "Unlocking Youth Insights: Efficient Mobile Research Techniques for Young Consumers"
• - Overview of LINE Research.
• - Utilizing self-service tools: Quick Survey/Interview.
• - Exploring researcher-assisted options: Pro Survey/Interview.
• - Open Q&A session.

Featured Speakers

• - Yuji Ogura: Executive Director at Nippon Information Inc. Mr. Ogura brings a wealth of experience from both a chemical firm and a major marketing research company. His expertise spans various industries, including FMCG and services, where he has managed research planning, analysis, and reporting. Currently, he supervises the entire sales planning department while staying engaged in practical research activities.

• - Masashi Kiano: Research Sales Planning Division at LINE Yahoo Corporation. Since joining the company, Mr. Kiano has focused on developing marketing research services, particularly the LINE Research platform. He currently plays a crucial role in expanding its reach and forming partnerships.

Event Details

• - Date: February 17, 2026
• - Time: 15:00 JST (Doors open at 14:50)
• - Cost: Free (Prior registration via the form is required)
• - Registration link: Online Registration
• - Viewing Method: The seminar will be conducted online, and participants are encouraged to ensure a stable internet connection for optimal experience.

Please be aware that recording, photography, or any reproduction of the seminar content is strictly prohibited. Materials will not be distributed post-seminar.

The seminar is organized by Nippon Information Inc. and space is limited; early registration is recommended. Kindly note that participation from competing marketing research firms and individual attendees is not permitted.