#Japan #Tokyo #SoftBank #GRe4N BOYZ #Satou Moka

Celebrating Connections: SoftBank's New CM 'Mother's True Feelings'

In a heartfelt move to resonate with families navigating smartphone debuts, SoftBank has launched a new commercial titled 'Mother's True Feelings', featuring the beloved song 'Love Song' by GRe4N BOYZ, performed by singer-songwriter Satou Moka. Set to debut on February 10, 2026, on SoftBank's official YouTube channel, this ad aims to depict the intricate emotions of mothers as they guide their children towards independence.

The Essence of Motherhood

The new CM brilliantly encapsulates the seemingly mundane yet profound daily phrases uttered by mothers - 'Go to bed early', 'Eat your vegetables', and 'What they do is their business!'. Beneath these common admonishments lies a deep-seated love and concern for their children's well-being. The commercial visualizes these hidden emotions, showcasing the authenticity of the parent-child relationship that many can relate to.

The narrative begins with typical parental concerns. A mother urges her son to focus on his homework, conveying her aspirations for his future. Her longing for shared moments as her child grows is subtly revealed beneath comments like 'Come home soon!'. This juxtaposition of everyday dialogue reflects the imperceptible yet overwhelming love harbored by mothers.

As the story progresses, we meet a boy preparing for his middle school entrance exams, watching classmates joyfully handling smartphones. Despite his envy, he struggles to express his desires. The mother, while hesitant with thoughts like 'Isn't it too early?' grapples with the timing of his smartphone debut, showcasing the internal conflict faced by many parents today.

Yet, as she observes her son diligently studying, he embodies independence and growth, prompting her to decide on gifting him a smartphone post-exams. This pivotal moment transforms not only the boy's world but also the dynamic between them, igniting new channels of communication and connection.

Love Unveiled Through Music

The song 'Love Song' by GRe4N BOYZ complements the narrative beautifully. Originally centered around romantic love, it is reimagined to express familial bonds, enhancing the emotional depth of the story. Satou Moka's soothing vocals infuse tenderness into the visuals, making the essence of family love resonate widely.

The commercial creatively presents the 'SoftBank Debut Discount', promoting the opportunity for children aged 5 to 18 to enjoy a budget-friendly smartphone experience. This campaign highlights SoftBank's commitment to fostering independence in children while reinforcing family ties. The message is clear: smartphones can serve as bridges that connect families, ensuring that love and care continue to thrive.

In interactions following the smartphone debut, phrases like 'Did you get the smartphone?' take on new meaning, embedding the mother's authentic concern in every word, revealing a guardian's unconditional love.

Embracing the Parent-Child Journey

This commercial not only showcases SoftBank's innovative offerings but serves as a reminder of the fleeting time families share together. Satou Moka reflects on the lead-up to this video, expressing, 'I see family as a collective journey of growth, and I hope this video prompts audiences to cherish their family moments.'

Moka's views resonate universally, illustrating how the ties between parents and children evolve. The poignant stories depicted in 'Mother's True Feelings' highlight the importance of celebrating and expressing appreciation for family structures, all while maintaining a hopeful outlook towards the future.

With the support of SoftBank's promotional initiatives, families can navigate the complexities of technological transitions together. This commercial beautifully encapsulates the intimacy of familial bonds, calling attention to the joy found in overcoming challenges side by side.

For further details on the campaign, you can find the commercial here and the special website here.