Celebrate the 9th Anniversary of aruku& With Exciting Events and Offers

Celebrate the Milestone of aruku&'s 9th Anniversary

As of November 7, 2025, the walking application aruku& has reached a remarkable milestone of 2.5 million downloads and is proudly celebrating its 9th anniversay. To mark this occasion, ONE COMPATH, which operates the app, is launching a large-scale campaign called MOGMOG Gourmet Paradise starting from August 29, 2025.

This campaign is planned to offer a variety of engaging activities, including a unique user participation project, collaboration with the popular short animation MOGMOG PLANET, and the introduction of highly anticipated new features. Overall, the special campaign will present a total of nine unique events, including six popular anniversary contents and three noteworthy campaigns that will be announced sequentially. For further details, interested users can visit the official campaign site here.

Introducing the ‘MOGMOG Gourmet Paradise’ Campaign

The campaign theme “MOGMOG” highlights the delightful taste experiences users can enjoy within the aruku& app. Featured prominently will be a charming storyline where Potaro, the official character of aruku&, embarks on a delicious adventure in the mysterious kingdom of MOGMOG Gourmet Paradise while walking. Here’s an overview of the standout events that users can look forward to:

Special Project 1: Collaboration with MOGMOG PLANET

The campaign will include an exciting collaboration with the adorable short animation MOGMOG PLANET. Throughout the campaign, characters from this animation, such as lions, will randomly appear on the user’s map. Users can earn “Help Points” by completing missions, and once they collect 50 points, they can set the character as their app icon. This collaboration will run from November 5 to November 30, 2025.

Special Project 2: User Participation Campaign

This will be the first-ever user-driven campaign, inviting participants to submit ideas for themes on X (formerly Twitter). After reviewing the submissions, a user poll will be conducted in mid-September. The selected theme will be developed into an actual campaign set to launch around February 2026, allowing users to witness their ideas come to life. This participatory campaign strives to foster a collaborative content creation environment. Idea submission will be accepted from August 29 to September 2, 2025.

Special Project 3: Highly Anticipated Feature Release

In response to user requests, aruku& is preparing to unveil a substantial update this fall. The new features aim to enhance user experience, addressing feedback such as the desire for greater convenience and sustained enjoyment from the app. This important update, anticipated to improve user engagement, will officially be announced in the fall of 2025.

Additional Events to Look Forward To

1. Limited Edition Design: Users will enjoy a special design theme for the app during the campaign period from October 30, 2025, to January 29, 2026.
2. Top Resident Campaign: Through user voting, the most popular resident from the app will be determined among previous residents and campaign characters, with exciting physical merchandise available for the top three.
3. Potastone Sale: A five-day special sale will occur starting on November 7, 2025, offering significant discounts on potastones, useful for completing quests.
4. Login Missions: Daily login during the campaign will yield rewards including potastones.
5. Invitation Campaign: Users can earn additional aruku& points by inviting new users within the set timeframe.
6. Limited Design Campaign: Special designs based on the top three popular residents will be launched during a campaign starting in early 2026.

The aruku& development team emphasizes their gratitude towards users for their ongoing support and expresses great optimism for the future of the app, striving to create a service that continually delights and engages the community.

The Legacy of aruku& and Future Outlook

Launched in November 2016 by ONE COMPATH, the aruku& app has maintained a dynamic platform designed to transform walking into a fun and enjoyable experience. It incorporates games and various campaigns aimed at promoting healthy walking habits. ONE COMPATH is dedicated to building innovative collaborations with various companies to enhance user experience while enriching daily living through walking.

Learn more about aruku& at this link and check the aruku& for Campaign service here.