#United States #Chicago #Creator Economy #Mavely #Swipe Up

Swipe Up Summit: A New Era for the Creator Economy

On November 3, 2025, Chicago will host the Swipe Up summit, a transformative one-day event designed for creators who want to leverage their influence for financial gain. Organized collaboratively by Later and Mavely, this summit will feature a series of panels, workshops, and networking opportunities aimed at connecting creators with brands and industry professionals.

As the digital landscape continues to evolve, creators often find themselves navigating a fragmented system filled with various tools and platforms. Swipe Up aims to simplify this experience by providing a space where creators can freely engage with brands and gain the essential skills needed to grow sustainable businesses. Evan Wray, co-founder of Mavely and President of Later, emphasizes that this event represents a significant step in addressing the obstacles creators face in the ever-changing market.

From Meetups to Major Summit

Swipe Up is a natural progression from the successful meetups previously hosted by Later and Mavely. This first-of-its-kind conference brings together the strengths of both platforms following Later's acquisition of Mavely in 2024. By merging their expertise, Later and Mavely are poised to cultivate a thriving community of creators, allowing them to build strong partnerships with brands.

In today's creator economy, the need for collaboration and mutual support has never been greater. The summit underscores the idea that creators are not just content producers; they are businesses in their own right. Krista Williams, a well-known self-love coach, will deliver the keynote address, sharing insights that motivate creators to transition from passion projects into profitable endeavors.

Workshops and Networking Opportunities

The lineup of speakers will include industry experts such as Varshini Satish, Lead of Talent Partnerships at Snapchat, and Lauren Vilips, a renowned Creator Acquisition Strategist, as well as successful Mavely creators like Kallie Davis, Keesh Deesh, and Jen Taylor. Participants can look forward to engaging workshops focusing on affiliate marketing strategies and preparing for future trends. These sessions will help creators adapt to shifting algorithms while emphasizing the importance of owning their content and diversifying income streams.

Swipe Up isn't just about panel discussions; it's about creating lasting relationships. The event emphasizes the significance of collaboration between everyday influencers, small businesses, and brands looking to transition from one-off posts to long-term partnerships. This environment fosters real connections and opens avenues for creators to engage meaningfully with the brands they represent.

Building the Future of Creator Commerce

The mission of both Later and Mavely aligns with empowering creators to understand their potential in the marketplace. The Everyday Influencer concept caters to those who are building audiences from home and brands eager to invest in sustained partnerships. Swipe Up aims to make these connections beyond superficial engagements and foster genuine relationships that can drive measurable outcomes.

With the creator economy thriving, events like Swipe Up are crucial for the ongoing evolution of creator commerce. By bridging the gap between creators and brands, this summit sets a precedent for future collaborations, ensuring both parties can thrive in today’s marketplace.

To learn more and to register for this groundbreaking event, visit Swipe Up for Information.

• ---

About Later
Later is a leader in social media and influencer marketing software, dedicated to helping brands and creators maximize their social media ROI through efficient campaign management. The platform utilizes proprietary data to drive successful marketing strategies. Discover more at Later.com.

About Mavely
Mavely is the Everyday Influencer Platform® that enables individuals to turn their influence into income by promoting popular brands, boasting a performance-driven approach to influencer marketing. Explore more at JoinMavely.com.