#PR Newswire #AI Solutions #London #United Kingdom #EMEIA Region

PR Newswire Unleashes AI Innovation in PR Industry

LONDON, January 17, 2025 – PR Newswire has officially launched its suite of AI-driven solutions in the EMEIA region, a strategic move designed to assist clients in generating and distributing press releases that boost engagement and improve operational efficiency. This introduction follows the successful rollout of similar tools in North America and highlights PR Newswire's ongoing global investment in leveraging data and artificial intelligence in public relations.

Matt Brown, President of PR Newswire, highlighted the potential of AI to transform the public relations landscape by enhancing the capabilities of communicators. He stated, "As AI creates new opportunities to evolve and complement the work done across industries, we are excited to lead the way in providing a robust and secure solution tailored for the PR and communications community."

Key Features of the AI-Enhanced Suite

PR Newswire's innovative solutions offer several features aimed at simplifying the press release process:

1. Automated Content Creation

This feature allows users to generate high-quality press releases with just a few clicks. Utilizing AI algorithms, the tool analyzes data to produce engaging content customized for specific industries and target audiences.

2. Brand Voice Consistency

PR Newswire's AI learns from previously issued releases, ensuring that the generated content aligns with the brand's voice and the desired tone of the organization.

3. Press Release Score

This powerful tool meticulously evaluates each press release on various parameters, including readability, formatting, structure, and engagement potential. It then offers specific recommendations to enhance the releases.

4. Enhanced Efficiency with AI

Users can upload existing drafts and receive AI-generated insights to refine their press releases, ensuring they resonate with their intended audience.

5. Comprehensive Workflow Management

The platform consolidates the tasks of creating, editing, distributing, and managing press releases into one seamless process. This efficiency saves users both time and effort.

6. Security and Data Privacy

Optimized by Google Gemini for enterprise usage, PR Newswire's AI tools prioritize stringent security measures. This ensures sensitive data remains protected and is not used for training third-party language models, thus safeguarding the integrity of proprietary content.

Brown also acknowledged, "While we are thrilled to introduce this new AI solution to our clients, we recognize that nothing can replace the human creative process. This tool serves as an additional resource to aid communications professionals in their efforts. Our renewed commitment to delivering top-notch customer service through our editorial team remains strong."

The AI-optimized insights are designed to help clients make precise improvements, ensuring every release resonates with their target audience. For more information about these cutting-edge solutions, visit PR Newswire's dedicated page.

Additional Enhancements for EMEIA Clients

In addition to the AI launch, PR Newswire is rolling out further improvements:

• - Updated Online Member Center: In response to client feedback, the ordering process for press releases has been overhauled to be more intuitive, featuring a modern interface and a reusable order template function for preferred layouts and newslines.
• - SocialBoost AI Publishing Tool: Optimized by SoSha, this feature allows organizations to easily create AI-generated social media posts that promote their press releases across various platforms. Clients can provide snippets from their releases, and SocialBoost will generate platform-optimized posts instantly.

About PR Newswire

PR Newswire stands as the premier press release distribution partner in the industry, boasting an unparalleled reach to over 500,000 newsrooms, websites, direct feeds, journalists, and influencers. Available in more than 170 countries and 40 languages, PR Newswire offers a comprehensive catalog of solutions, including award-winning content services, integrated newsroom products, investor relations services, and social sharing tools. For 70 years, PR Newswire has remained the go-to destination for brands to disseminate their news globally.