Capture the Spirit of Autumn Sports with AR Character 'Bea-kun' in Photo Contest

Capture the Spirit of Autumn Sports with AR Character 'Bea-kun'

As we transition into the delightful season of autumn, there’s no better time to engage in sports and outdoor activities. Apaman Network, a leading rental property brokerage firm based in Chiyoda, Tokyo, is excited to announce the 14th edition of the 'Bea-kun AR Photo Contest', which kicks off on September 16, 2025, at 11:00 AM. This year’s theme is 'Autumn Sports', coinciding with the heightened interest in sports due to the World Athletics Championships taking place in Tokyo from September 13 to 21, 2025.

Contest Overview

Participants are encouraged to capture photographs featuring their favorite AR character, Bea-kun, while engaging in various sports activities. Whether it's a light jog during your commute, playing catch in the park, or cheering from the stands, share your unique moments with Bea-kun this autumn. Both professionals and amateurs are welcomed, and we especially encourage families to participate together. Remember to prioritize safety while capturing your photos.

Participation Details

- Submission Period: From September 16, 2025, at 11:00 AM to September 22, 2025, at 9:30 AM.
- How to Enter:

1. Scan the QR code with your smartphone to access the official AR 'Bea-kun'—no app is needed.
2. Take a photo with Bea-kun and some autumn delicacies!
3. Share your photo on Instagram or X (formerly Twitter) with the hashtag #べあ君ar体験. Ensure your account is public; otherwise, your entry will be disqualified.

- Prizes: Three selected winners will receive the ‘Thank You Award’ from Bea-kun. The best entry will be rewarded with a confectionary set valued at 3000 yen. Two additional winning entries will each receive a 500 yen Starbucks digital gift card.
- Announcement of Winners: Winners will be contacted via DM on their social media accounts by September 23, 2025, at 6:00 PM.
- Publication of Winning Entries: Selected works will be showcased on the Bea-kun special website on September 24, 2025.

What to Expect

Our website dedicated to Bea-kun is filled with fun content for fans to explore. Through social media, we share various information related to 'housing' and 'living'. The innovative concept of being able to meet Bea-kun anywhere with just your smartphone—without needing an application—utilizes AR technology. Simply scan the QR code or visit our dedicated site to bring Bea-kun to life wherever you go.

Future Initiatives

With the motto 'Making Living More Fun and Friendly', Bea-kun will contribute to community engagement and corporate branding through activities across Japan at Apaman shops and local events. Our ultimate goal is to foster connections with fans while providing joy to both children and adults alike through our mascot.

Visit the Bea-kun special site and join us in celebrating autumn sports in the most enjoyable way possible! Follow our official social media accounts for updates and fun interactions:

For any media inquiries, please contact:
APAMAN Corporation Public Relations
1-8-1 Marunouchi, Chiyoda, Tokyo 19th Floor, Marunouchi Trust Tower N
Tel: 0570-058-889
Email: [email protected]