#USA #New York #Reveal #OOH Advertising #Campaign Performance

Reveal Unveils Groundbreaking Benchmarks for Out of Home Advertising Performance

In a significant move within the advertising industry, Reveal, a leading measurement platform specializing in out-of-home (OOH) advertising, has announced the launch of an innovative set of performance benchmarks this past May 6, 2025. This unprecedented initiative aims to equip marketers with important metrics that provide clarity and insights into the effectiveness of their campaigns.

With over 11 years of experience in campaign analytics, Reveal aims to transform the way advertisers assess the success of OOH strategies. By leveraging an extensive dataset from thousands of campaigns, they are now delivering lift benchmarks categorized by various industry verticals and tailored to specific conversion environments. This data empowers brands and agencies to make informed decisions regarding their advertising strategies and budget allocations.

Immediate Access to Valuable Benchmarks

Advertisers using Reveal's platform can now access benchmarks from 17 different industry verticals encompassing a variety of conversion goals. Notable examples include:

• - Overall Campaign Performance: Campaigns in aggregate demonstrate a 24.80% increase in lift across all conversion options.
• - Consumer Packaged Goods (CPG): When the goal is driving foot traffic, CPG campaigns report a substantial 25.76% lift in engagement.
• - Gambling Industry: Campaigns focused on in-app actions show an increase of 15.08% in performance.

These benchmarks allow advertisers to compare their campaign results against peers, creating a standard against which they can gauge their effectiveness. For instance, if a quick-service restaurant (QSR) achieves a 30% lift for its OOH campaign driving app registrations, they can now contextualize this success against a benchmark of 23.46% for similar campaigns in the QSR category.

Importance of Accurate Benchmarking

Jon Frangakis, Chief Commercial Officer at Reveal, notes that benchmarks play a critical role in evaluating campaign effectiveness. He states, "Every industry relies on benchmarks to put specific actions into context. Having accurate and relevant benchmarks requires a robust and comprehensive dataset." Thanks to Reveal's proven track record, marketers are now equipped with trustworthy insights that can significantly steer their advertising initiatives toward success.

Rick Robinson, CEO of PJX, emphasizes the necessity for concrete proof of OOH advertising effectiveness. He explains, "Brands love OOH yet they need more proof it works. Providing legitimate benchmarks based on a comprehensive and reliable data set is a strong step forward." This evolution in measurement tools is vital, especially as the industry strives to better integrate OOH advertising into broader marketing strategies.

Future Developments in Benchmarking Tools

The introduction of benchmarks categorized by industry verticals and specific conversion environments marks a substantial advancement in the measurement capabilities of OOH advertising. Reveal is also excited to announce that more granular benchmarking options will be rolled out later this year. This means marketers will have an even richer set of metrics at their disposal to refine and enhance their advertising approaches effectively.

By fostering collaboration between brands and agencies, these benchmarks are set to revolutionize budget allocation and campaign effectiveness in the OOH sector. Reveal’s commitment to providing cutting-edge solutions in advertising underscores its leadership role in the market, continually pushing boundaries to create tools that help advertisers achieve measurable success in their campaigns.

For those eager to understand more about this innovative approach and what it means for the future of out-of-home advertising, further details can be explored at Reveal’s website, which offers in-depth insights into their measurement platform and latest offerings.