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FAGE and Ferrari: A Partnership Born for Performance

FAGE International S.A., a prominent leader in the Greek yogurt market, has officially announced its new global partnership with the iconic car manufacturer Ferrari. This collaboration, starting in 2026, will see FAGE participating with the Ferrari Hypercar in the prestigious FIA World Endurance Championship (WEC). This championship is recognized for its rigorous standards and includes the legendary 24 Hours of Le Mans, one of the oldest active endurance racing events in the world.

The announcement comes on the heels of FAGE’s regional sponsorship of the Ferrari Challenge Trofeo Pirelli in 2025, marking a significant expansion of their relationship. Both brands are united by a shared passion for excellence, performance, and craftsmanship, which sets the stage for an exciting collaboration.

Celebrating Culinary Excellence

FAGE’s participation in Ferrari’s Hypercar program is not merely a branding exercise; it embodies a deeper commitment to celebrating performance both on and off the track. The collaboration aims to elevate culinary experiences that reflect Ferrari’s spirit beyond the racing circuit. FAGE intends to leverage this partnership to highlight the crucial role of nutrition as a foundation for everyday health and as a driver of elite performance.

As professional drivers focus intensely on their balance, strength, and endurance training, FAGE is committed to mirrored principles through its innovative food products. This partnership highlights how thoughtful nutrition can empower everyone to pursue excellence in their chosen fields, whether on the racetrack or in everyday life.

Athanassios Filippou, CEO of FAGE, expressed pride in the evolving relationship with Ferrari Hypercar, emphasizing how this partnership showcases a mutual commitment to excellence alongside a brand that embodies the same values. He stated, "We are thrilled to join forces with Ferrari, a renowned name synonymous with luxury and performance. This collaboration will enable us to demonstrate the significant impact that nutrition has on overall performance, enriching the experience for our customers."

Ferrari's View on the Partnership

Antonello Coletta, the global director of Endurance and Corse Clienti at Ferrari, reflected on the collaboration by stating, "We are excited to partner with FAGE. Our shared values, including passion, excellence, and the pursuit of continuous improvement, make this alliance particularly meaningful. FAGE’s unwavering commitment to quality and authenticity aligns perfectly with the ethos of the Ferrari Hypercar program."

This partnership is poised to integrate the best of both worlds, where FAGE’s leading dairy products meet the unmatched performance standards of Ferrari. By joining a select group of partners supporting Ferrari, FAGE also aims to contribute to Ferrari's ongoing journey of innovation and success, showcasing the greatest combination of nutrition and high-octane performance.

About FAGE

Founded in Greece in 1926, FAGE has become a global dairy powerhouse, dedicated to producing top-quality dairy products appreciated by culinary enthusiasts worldwide. Best known for its famed Greek strained yogurt, the brand continues to inspire healthy lifestyles while delivering deliciously crafted food products to over 30 countries.

Through this partnership, FAGE solidifies its position not just as a leader in dairy but as a brand dedicated to the ideals of performance and quality in all areas of life, promising to bring about exciting new culinary experiences that reflect the spirit of the Ferrari brand.