Tom Holland Stars in LEGO's Short Film to Inspire Playfulness and Creativity

LEGO's Inspiring Short Film 'Never Stop Playing'

Starting September 2, 2025, LEGO Japan will unveil its latest short film titled "Never Stop Playing." This project is part of a larger global campaign named "Rebuild the World," aimed at emphasizing the significance of play in nurturing creativity and imagination in both children and adults alike. Prominent actor Tom Holland, best known for his role as Spider-Man in the Marvel Cinematic Universe, has been named as a new "Playmaker" for the brand.

The Essence of Play

Research conducted by the LEGO Group across ten countries revealed troubling insights about the attitudes of children towards playing. The survey targeted parents and children aged between six and sixteen, uncovering that 44% of children feel pressured to grow up too quickly, and 48% reported having stopped certain types of play or toys due to being labeled immature or childish. Furthermore, 24% of children indicated that they frequently heard comments from family or friends suggesting that playing is uncool.

This data serves as a compelling backdrop for LEGO's campaign, designed to combat such societal pressures and encourage children to embrace their playfulness without hesitation.

Tom Holland Joins as a Playmaker

As part of the campaign, Holland's role as a "Playmaker" signifies his embodiment of creativity, curiosity, and courage. By taking on this title, he joins a community of global artists and creators who inspire imagination and encourage others to explore endless possibilities through play.

In addition to Holland's participation, the short film features his real-life twin brothers, Sam and Harry, adding a personal touch that highlights the message of connection through play.

A Creative Team Behind the Film

The creative duo Los Pérez, known for their award-winning projects, produced the short film, which uses AC/DC's classic song "High Voltage" as its soundtrack. Through captivating visuals and engaging storytelling, the film calls for a continuous celebration of creativity and playfulness.

In the opening scene, Holland is seen connecting two LEGO bricks, symbolizing his commitment to reclaiming a sense of playfulness. Throughout various character portrayals—from a star soccer player to a LEGO mini-figure action hero—Holland emphasizes that play remains a viable option at any age or status. The film exhibits a colorful garden of imagination, complete with custom-made props, such as rocket shoes and oversized soccer balls, adding an extra layer of creativity to the narrative.

Holland's Reflection on Play

Reflecting on his childhood experiences, Holland shared, "I have always loved playing with LEGO blocks. Growing up with my brothers, we transformed our living room into a jungle full of dinosaurs, and built racetracks for our LEGO cars. Shooting this film allowed me to recreate those fond memories."

He expressed excitement to be a part of the Playmaker initiative, asserting that he has never stopped playing, despite a busy schedule. Holland hopes the film conveys that play is a timeless form of self-expression, encouraging everyone to integrate a playful mindset into their daily lives.

Julia Goldin, Chief Product & Marketing Officer of the LEGO Group, emphasized the campaign's fundamental message about the power of creative play. "Play fosters imagination and connection to what truly matters in life, irrespective of age—whether you are eight or eighty. Partnering with Tom Holland, we aim to showcase the enduring significance and necessity of play in our lives."

As this campaign rolls out, the short film is set to be supported by various advertisements, including TV commercials and digital platforms, as well as transportation ads concentrated in Tokyo's Shibuya area.

Conclusion

With the global push for creativity and playfulness at its forefront, LEGO's campaign using the short film "Never Stop Playing" seeks to awaken the inner child in all of us. By featuring relatable characters and a talented actor like Tom Holland, LEGO invites everyone to rekindle their sense of play and creativity, proving that such a spirit is essential for a fulfilling life.