United Direct Solutions Appoints Casey Hendrick as New CEO Amid Leadership Changes

United Direct Solutions' New Era

In a strategic move to bolster its leadership, United Direct Solutions (UDS) has announced the appointment of Casey Hendrick as its new Chief Executive Officer, effective April 1, 2025. This decision comes as the incumbent CEO, Tom Clines, steps down after a remarkable 33-year tenure, during which he significantly shaped the company into a leader in data-driven direct mail and marketing solutions.

Tom Clines expressed pride in his journey at UDS, stating, "It has been an honor to serve as CEO, and I am immensely proud of what we have accomplished." He went on to express confidence in Hendrick's ability to guide the company forward, citing his deep industry understanding and commitment to innovation and client service as key attributes for his new role.

Casey Hendrick, who has been with UDS for over 15 years and served as the Chief Operating Officer since 2020, shared his excitement about the new chapter. "I am honored to take on this role and look forward to building on UDS's legacy of exceptional service and innovation. Our clients and employees are at the heart of everything we do, and I am dedicated to driving continued growth and excellence," he remarked.

Under Hendrick's leadership, UDS aims to further enhance its offerings by focusing on growth through innovation. This includes an emphasis on data analytics, predictive modeling, and omnichannel communication strategies tailored for a wide range of clients across various industries. His extensive experience in the printing and mailing sector will be instrumental in navigating the evolving landscape of marketing solutions.

As Cline transitions to a new role as a member of the Board of Directors, he will continue to provide essential strategic guidance to UDS. Founder Lee Kirkwood and Chief Strategy Officer Chase Kirkwood welcomed Hendrick's appointment, expressing gratitude for Clines’s visionary leadership that has positioned UDS as an industry frontrunner.

Since its inception in 1980, United Direct Solutions has been committed to enhancing connections between businesses and their audiences. The company has evolved from traditional direct mail to encompass a broad spectrum of marketing solutions, including digital marketing, data security, and personalized communications strategies. With its headquarters located in Louisville, Kentucky, and additional offices in Cincinnati, Ohio, UDS is dedicated to maintaining high standards of data security and service excellence, as evidenced by its certifications in HITRUST CSF, SOC 2 Type 2, and ISO 9001:2015.

As UDS enters this new era under Hendrick’s leadership, the organization looks forward to continuing its mission of delivering high-quality marketing solutions that resonate with clients nationwide. With a strong focus on innovation and client engagement, UDS is poised for transformative growth in the coming years.

For more detailed information on United Direct Solutions and their offerings, visit www.udsolutions.com.