#Germany #Düsseldorf #HSG Laser #Showroom

HSG Laser Opens European Showroom in Düsseldorf

On November 10, HSG Laser marked a significant milestone in its development in Europe by officially opening its new European showroom in Düsseldorf. This establishment is particularly momentous as it coincides with the company’s 20th anniversary, highlighting two decades of innovation and commitment in the field of intelligent metal processing machines.

The newly inaugurated showroom spans over 2,000 square meters, effectively consolidating five essential functions: sales, regional business operations, technical support, customer service, as well as spare parts supply and repair services. According to HSG, this center aims to strengthen local operational capabilities, enabling quicker, more direct, and comprehensive support for customers and partners throughout Europe.

A Meaningful Inauguration Ceremony

The opening ceremony was graced by representatives from the Chinese Consulate in Düsseldorf, city officials, global and European management teams of HSG, and various business partners. Yong Yu, the Chinese Consul General in Düsseldorf, emphasized that the ongoing investments from Chinese enterprises into Germany contribute positively to strengthening bilateral economic relations. He expressed hope that the showroom would act as an additional bridge for German-Chinese industrial cooperation.

Christian Zaum, the Economic Commissioner of Düsseldorf, remarked that HSG's continued investments reflect the trust international companies have in the city and applauded the firm’s growth as well as its contributions to the local economy. Shawn Wang, HSG Laser's Vice President and Head of Global Business, stated, "HSG Laser started as a latecomer and has continuously worked its way up since then." He added, "Today, we open a new showroom to support the further growth of our customers. Our presence in Europe is steadily increasing, and this is just the beginning for us."

Showcasing Cutting-Edge Technology

The new showroom showcases a variety of advanced machines, including the GT, R2 PRO, and TL3 PRO models, the latter making its European debut. Live demonstrations in laser cutting, welding, and automation illustrate HSG’s intelligent metal processing technologies and integrated manufacturing solutions. The facility will also support sample production, application testing, and process validation, making it a versatile hub for innovation.

Since entering the European market in 2018, HSG has been systematically expanding its regional infrastructure, establishing a warehouse in Poland in 2023 and a 10,000 square meter site in Krefeld, Germany, in 2025. The Düsseldorf showroom further strengthens this network and operationalizes the HSG philosophy of "Go Global, Link Local."

About HSG Laser

Founded in 2006, HSG Laser specializes in advanced metal processing machinery and automated production solutions. With operations in more than 100 countries and regions, over 30,000 customers, and approximately 50,000 machines installed worldwide, HSG is continually enhancing its international presence and supporting local service efforts. This strategic opening is expected to play a crucial role in the company’s mission to grow its influence in the European market while ensuring top-notch service for its clients.