#Germany #Düsseldorf #HSG Laser #Showroom

HSG Laser Unveils New European Showroom in Düsseldorf

On November 10, 2026, HSG Laser celebrated a significant milestone in its corporate journey by officially inaugurating its new European showroom located in Düsseldorf, Germany. This event marks the company's 20th anniversary, showcasing its ongoing commitment to the European market.

The expansive showroom covers over 2,000 square meters and is designed to centralize key operations such as sales, regional operations, technical support, customer service, and spare parts and repair service. As HSG Laser stated, this new facility is pivotal in enhancing operational capacities on a local scale, allowing for swift and comprehensive support to clients and partners throughout Europe.

The grand opening ceremony gathered notable representatives, including the Chinese Consulate General in Düsseldorf, city officials, and HSG's global and European management teams. Yong Yu, the Consul General of China, remarked on the positive impact of continuous Chinese investments in Germany, emphasizing that the new showroom will serve as a vital bridge for Sino-German industrial cooperation.

Christian Zaum, Düsseldorf's Deputy Mayor of Economic Affairs, noted that HSG's ongoing investment reflects international companies' confidence in the city. He praised the company's growth and its contributions to the local business community.

Shawn Wang, HSG Laser's Vice President and Global Business Director, expressed, "Starting as a follower, HSG Laser never ceased to grow. Today, we open a new showroom to support the continuous growth of our customers. Our presence in Europe is on the rise, and for us, this is just the beginning."

The showroom features advanced machines like the GT, R2 PRO, and the TL3 PRO, which made its European debut at this event. Live demonstrations highlighted innovative laser cutting, welding, and automation technologies, showcasing HSG's integrated manufacturing solutions. The facility also facilitates sample production, application testing, and process validation, further solidifying HSG's role as a pivotal player in the industry.

Since entering the European market in 2018, HSG Laser has consistently expanded its regional infrastructure, including a warehouse in Poland established in 2023 and a 10,000 square meter plant in Krefeld, Germany, opened in 2025. The Düsseldorf showroom is an essential addition to this network, embodying HSG's philosophy of "global expansion with local connection."

About HSG Laser

Founded in 2006, HSG Laser specializes in intelligent equipment for metal processing and automated production solutions. With a presence in over 100 countries and regions, HSG serves more than 30,000 clients and boasts approximately 50,000 machines installed worldwide. The company continues to enhance its global footprint while strengthening local support for its customers.