#Japan #Fukuoka #COUNTERWORKS #Shop Counter Enterprise #Nishi-Tetsu Store

Nishi-Tetsu Store Adopts Digital Leasing System for Better Operations

Nishi-Tetsu Store has made an innovative leap forward by integrating the ‘Shop Counter Enterprise,’ a digital leasing DX system provided by Counterworks, into its commercial facilities. This system aims to streamline the leasing process and improve operational efficiency, offering a modern approach to attracting tenants and managing commercial spaces.

Background of the Implementation

As a key player in the Nishi-Tetsu Group's distribution sector, Nishi-Tetsu Store operates various retail outlets, including supermarkets, liquor stores, and restaurants across Fukuoka and Saga Prefectures. With a robust network of stores like ‘Nishi-Tetsu Store,’ ‘Reganett,’ ‘Spina,’ and ‘Ankle Dream Market,’ the company is committed to enhancing local communities' amenities through effective store operations.

In the past, Nishi-Tetsu Store has successfully conducted promotional events and sales campaigns at its retail locations. However, handling scheduling, application processing, document verification, billing, and settlements involved cumbersome tasks that often overwhelmed the staff, particularly in high-demand stores.

The previous management system proved inadequate for comprehensive oversight of incoming inquiries and store data, restricting the company’s ability to utilize applicant and operational information for future tenant recruitment effectively. This resource limitation led to the rejection of many new event inquiries, resulting in a focus on existing clients and hindering potential revenue expansion.

To address these challenges and foster engaging customer experiences, Nishi-Tetsu Store recognized the necessity of improving their operations and broadening connections with new business operators.

Objectives with 'Shop Counter Enterprise'

In response to these challenges, the introduction of the ‘Shop Counter Enterprise’ aims to digitize tenant recruitment and management processes, facilitating integrated oversight across 44 targeted facilities. The company plans to broaden its reach to potential tenants through a dedicated recruitment website, enhancing workflow efficiency in areas such as inquiry processing, scheduling, application management, and billing.

This new system will allow store managers to easily access available space and track event progress without overburdening the staff. By increasing opportunities for various types of vendors, including food trucks and lifestyle service providers, Nishi-Tetsu Store aspires to diversify its event offerings, thereby invigorating its stores and enhancing customer motivation.

Furthermore, by aggregating and visualizing recruitment statuses, vendor information, and operational records, the company can improve criteria for store characteristics and propose alternate schedules, optimizing the use of promotional spaces.

Support from Counterworks

Throughout the implementation process, Counterworks will provide dedicated consultants from the initial design phase to operational integration and performance enhancement. This support is aimed at achieving a quicker turnaround for operational improvements and boosting profitability.

Comments from Nishi-Tetsu Store

Tomonori Amano, a member of the Development Division at Nishi-Tetsu Store, shared, “We see significant potential in utilizing promotional events to add new excitement and discoveries to our shopping environments. However, we needed to manage the operational burdens associated with coordination, applications, and information sharing with our stores. By adopting the ‘Shop Counter Enterprise,’ we hope to streamline our processes while connecting with new business operators. Our initial focus is on successfully establishing operations within 44 facilities to enhance store activity and optimize revenue from related events.”

Contacts for Further Inquiry

If you are interested in the ‘Shop Counter Enterprise’ or enhancing DX within commercial facilities, please contact us. We can provide detailed explanations about functionalities, implementation schedules, and more information.

For a comprehensive understanding of the ‘Shop Counter Enterprise,’ visit Shop Counter Enterprise.

About Counterworks

Company Name: Counterworks Inc.
Location: 8F TOC Building, 7-22-17 Nishi-Gotanda, Shinagawa-ku, Tokyo
CEO: Naoki Sanpei
Business: Planning, development, and management of ‘Shop Counter’ and ‘Shop Counter Enterprise’
Capital: 654 million yen (including capital reserves)
Website: Counterworks