GELITA Showcases Innovative Collagen Solutions at SupplySide Connect 2026
GELITA, a renowned leader in collagen proteins, is set to make waves at the upcoming SupplySide Connect event, taking place from April 14-15, 2026, in Secaucus, New Jersey. Bringing its energizing "BE ACTIVE!" philosophy to the forefront, the company will unveil an impressive array of bioactive collagen peptides and gelatin solutions aimed at today's health-conscious consumers. This initiative underscores the growing trend towards proactive wellness and nutrition that aligns with modern lifestyles.
As the demand for functional, lifestyle-focused nutrition continues to rise, GELITA equips brands with versatile, scientifically-backed ingredients designed to enhance the well-being of consumers. Their extensive portfolio of Bioactive Collagen Peptides (BCP®) and gelatin options provides targeted support in vital areas such as joint mobility, recovery, radiant skin, and overall vitality.
"Today's consumers are looking for more from their nutrition—functionality, convenience, and effectiveness," commented Angie Rimel, Product Promotions Manager at GELITA. "Our innovations are crafted to meet these demands, providing both performance enhancements and adaptability in formulations."
A standout focus of GELITA at SupplySide Connect will be the introduction of innovative delivery formats that cater to contemporary consumption habits. From functional beverages and powders to gummies and fortified food products, GELITA's ingredients maintain a neutral taste, ensure low-dose efficacy, and boast excellent compatibility with a wide range of other active ingredients. These characteristics make them ideal for creating combined health products.
Furthermore, GELITA's gelatin portfolio encourages progressive delivery systems, including options for controlled release, enhanced nutrient delivery, and improved bioavailability. Whether companies are striving to develop protein-enriched, low-sugar gummies or enhance the performance of supplements, GELITA's tailored solutions cater to a variety of formulation requirements.
Among the many highlights of GELITA's showing will be OPTIBAR®, a specialized collagen protein formulation developed specifically for high-protein bars. This innovative product helps manufacturers overcome common formulation challenges such as hardening, brittleness, and stickiness over extended shelf life. The result is a protein bar that not only boasts a superior texture and stability but also meets the nutritional preferences of today’s active consumers.
"While health benefits may draw initial interest, it is the taste and texture that encourage repeat purchases," said Natalie Leuwer, Global Category Manager for Food & Beverage Specialties at GELITA. "OPTIBAR® allows manufacturers to deliver not just on high-performance nutrition but also an enjoyable experience—a vital combination for protein bars."
Additionally, GELITA will take an active role in the educational programming at SupplySide Connect. Natalie Leuwer is set to participate in the ConnectEd Brief titled "The Developer's Edge: MAHA Advantage," hosted by Audarshia Townsend, Content Editor of SupplySide Food & Beverage Journal. This session will delve into how evolving MAHA policies and changing consumer attitudes are shaping product development and presenting fresh opportunities for innovative brands.
At GELITA, the pursuit of innovation extends well beyond just ingredients. The company leverages extensive expertise in formulation and application development, collaborating closely with brands to launch unique, consumer-centric products that stand out in the marketplace. Interested parties can visit GELITA at SupplySide Connect to explore how the "BE ACTIVE!" philosophy is paving the way for a future of nutrition defined by targeted functionality and flexible delivery systems.
Founded over 150 years ago, GELITA is a trailblazer in the gelatin and collagen protein industry. Headquartered in Eberbach, Germany, the company serves customers globally with top-tier products, advanced technical know-how, and tailored solutions suited to diverse industries. With numerous locations and a global expert network, GELITA consistently provides state-of-the-art knowledge and resources to its customers. In a marketplace increasingly inclined towards natural, healthy, and non-allergenic ingredients, GELITA meets these evolving consumer expectations with its range of collagen proteins, designed for various applications across food, pharmaceuticals, health, and nutrition sectors. For more information, visit their website at www.GELITA.com.
As the demand for functional, lifestyle-focused nutrition continues to rise, GELITA equips brands with versatile, scientifically-backed ingredients designed to enhance the well-being of consumers. Their extensive portfolio of Bioactive Collagen Peptides (BCP®) and gelatin options provides targeted support in vital areas such as joint mobility, recovery, radiant skin, and overall vitality.
"Today's consumers are looking for more from their nutrition—functionality, convenience, and effectiveness," commented Angie Rimel, Product Promotions Manager at GELITA. "Our innovations are crafted to meet these demands, providing both performance enhancements and adaptability in formulations."
Driving Innovation in Functional Formats
A standout focus of GELITA at SupplySide Connect will be the introduction of innovative delivery formats that cater to contemporary consumption habits. From functional beverages and powders to gummies and fortified food products, GELITA's ingredients maintain a neutral taste, ensure low-dose efficacy, and boast excellent compatibility with a wide range of other active ingredients. These characteristics make them ideal for creating combined health products.
Furthermore, GELITA's gelatin portfolio encourages progressive delivery systems, including options for controlled release, enhanced nutrient delivery, and improved bioavailability. Whether companies are striving to develop protein-enriched, low-sugar gummies or enhance the performance of supplements, GELITA's tailored solutions cater to a variety of formulation requirements.
Spotlight on OPTIBAR® for Next-Generation Protein Bars
Among the many highlights of GELITA's showing will be OPTIBAR®, a specialized collagen protein formulation developed specifically for high-protein bars. This innovative product helps manufacturers overcome common formulation challenges such as hardening, brittleness, and stickiness over extended shelf life. The result is a protein bar that not only boasts a superior texture and stability but also meets the nutritional preferences of today’s active consumers.
"While health benefits may draw initial interest, it is the taste and texture that encourage repeat purchases," said Natalie Leuwer, Global Category Manager for Food & Beverage Specialties at GELITA. "OPTIBAR® allows manufacturers to deliver not just on high-performance nutrition but also an enjoyable experience—a vital combination for protein bars."
Educational Insights on the MAHA Advantage
Additionally, GELITA will take an active role in the educational programming at SupplySide Connect. Natalie Leuwer is set to participate in the ConnectEd Brief titled "The Developer's Edge: MAHA Advantage," hosted by Audarshia Townsend, Content Editor of SupplySide Food & Beverage Journal. This session will delve into how evolving MAHA policies and changing consumer attitudes are shaping product development and presenting fresh opportunities for innovative brands.
Experience GELITA at SupplySide Connect
At GELITA, the pursuit of innovation extends well beyond just ingredients. The company leverages extensive expertise in formulation and application development, collaborating closely with brands to launch unique, consumer-centric products that stand out in the marketplace. Interested parties can visit GELITA at SupplySide Connect to explore how the "BE ACTIVE!" philosophy is paving the way for a future of nutrition defined by targeted functionality and flexible delivery systems.
About GELITA
Founded over 150 years ago, GELITA is a trailblazer in the gelatin and collagen protein industry. Headquartered in Eberbach, Germany, the company serves customers globally with top-tier products, advanced technical know-how, and tailored solutions suited to diverse industries. With numerous locations and a global expert network, GELITA consistently provides state-of-the-art knowledge and resources to its customers. In a marketplace increasingly inclined towards natural, healthy, and non-allergenic ingredients, GELITA meets these evolving consumer expectations with its range of collagen proteins, designed for various applications across food, pharmaceuticals, health, and nutrition sectors. For more information, visit their website at www.GELITA.com.
Topics Consumer Products & Retail）
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