Unlocking the Power of Survey Releases: A Free Online Seminar for PR Professionals

In an increasingly competitive landscape, the role of public relations (PR) professionals is evolving. Gone are the days when communications required merely waiting for opportunities or depending solely on conventional PR tactics. Instead, today’s PR specialists must embrace proactive strategies that leverage data and innovation. Supported by PRAPNODE and PRIZMA, a pioneering online seminar titled "The Complete Guide to Utilizing Survey Releases" is set to be held from November 4th to November 6th, 2023, providing invaluable insights for PR practitioners.

Seminar Overview

During these three days, the focus will be on a powerful concept: "Creating Opportunities through Research and Refining via Data." This seminar aims to balance both aggressive outreach and continuous improvement in communication efforts. The unique strengths of PRIZMA's messaging capabilities, particularly their proficiency in crafting impactful research releases, combined with PRAPNODE's analytical prowess through PR automation tools, will showcase the modern strategies vital for achieving significant PR outcomes.

Who Should Attend?

This seminar is tailored for professionals riddled with the following challenges:

- Limited fresh stories or news angles within their organizations, leading to a struggle in crafting engaging PR campaigns.
- Interested in utilizing survey releases but unsure of where to start.
- Aiming to enhance media placements and generate buzzworthy ideas.
- Looking to advance digital transformation (DX) and automation in their PR operations to boost efficiency.

Key Insights to be Gained

Participants can look forward to comprehensively understanding:

- How to structure and implement survey releases that generate new insights for their PR activities.
- Strategies to maximize media exposure utilizing survey data effectively.
- Techniques for visualizing post-release responses to enhance effectiveness through DX utilization.
- The latest trends in PR and innovative ways of thinking that lead to successful outcomes.

Featured Speakers

Katsunori Momoi, PRAPNODE

Katsunori Momoi is a content expert in the marketing department at PRAPNODE. Having joined the company in 2013, he has a broad background working as a PR consultant for diverse organizations—both B2C and B2B. His experiences encompass strategic planning and execution across various channels, including media outreach, events, social media, video, and web content. Since 2020, he has focused on marketing PR automation, sharing essential insights for streamlining PR activities.

Kazuma Matsuura, PRIZMA

Kazuma Matsuura is the manager of the marketing strategy department at PRIZMA. As a founding member of a web advertising agency specializing in social media, he has impressive expertise in managing campaigns across platforms like Meta, LINE, and TikTok, with a monthly advertising budget of around 100 million yen. He joined PRIZMA’s marketing strategy team this year, bringing a wealth of experience in innovative advertising strategies.

Event Information

Theme: The Complete Guide to Utilizing Survey Releases
Schedule:

- November 4 (Tuesday) 14:00 - 15:00
- November 5 (Wednesday) 13:00 - 14:00
- November 6 (Thursday) 11:00 - 12:00

Format: Online (Bizibl)
Participation Fee: Free (Pre-registration required)
Hosts: PRAPNODE, PRIZMA
Registration URL: Register Here

Take this opportunity to end the era of lamenting the lack of messages to share. Learn how to proactively create engaging narratives and visualize your results in just three days!