Max Einhorn Discusses AI-Driven Filmmaking on Planet Classroom's Latest Episode

Exploring AI Filmmaking with Max Einhorn

In the latest episode of Planet Classroom's series "AI for a Better World," Max Einhorn, the co-founder and CEO of Gennie, shares his expertise on how artificial intelligence (AI) is revolutionizing the art of filmmaking and storytelling. This engaging episode, hosted by C. M. Rubin, dives deep into the intricacies of AI's role in reenactments and documentary production, particularly in the context of the groundbreaking series "Killer Kings."

The Innovative Concept Behind Killer Kings

The "Killer Kings" documentary series, which premiered on June 16, 2025, on Sky HISTORY, features a unique approach, utilizing fully AI-generated imagery. Produced by FirstLookTV and distributed by Sphere Abacus, this six-part series represents a significant milestone in documentary filmmaking. Host C. M. Rubin's conversation with Einhorn unveils how Gennie has developed a proprietary pipeline that leverages tools such as Google’s Imagen and Luma AI’s Dream Machine Ray 2 to create cinematic scenes without the need for traditional filming equipment.

Revolutionizing Reenactments

"With AI, we can create epic reenactments that feel cinematic without a single set or camera crew," says Einhorn. This shift allows filmmakers to produce realistic scenes with drastically reduced costs and timelines, shifting the focus towards storytelling rather than logistical hurdles. However, this innovation also raises critical questions about responsibility and authenticity.

During the episode, Rubin guides the discussion through four essential themes that intrigue audiences. These include the new freedoms that directors experience when crafting scenes that have never been filmed, the necessity for showrunners to adapt their treatments for hybrid productions that fuse human and AI efforts, and the tools that can genuinely meet broadcast standards. Furthermore, they examine the ethical frameworks necessary to ensure viewer trust.

Standards for Transparency

Einhorn emphasizes the need for clear standards within the realm of nonfiction filmmaking. He insists on transparency regarding what content is actual footage versus AI-generated. To support this aim, Gennie has implemented its own "Pillars of Protection," which include licensed inputs, clear labeling, and strategies to mitigate risks associated with AI in media. He asserts, "As producers, we must be transparent about what is real and what is generated." The intent is to position AI as a creative amplifier rather than a replacement for human ingenuity. "Enhance, not replace creativity," he proclaims.

A Practical Guide to AI in Filmmaking

The episode offers not just philosophical musings but also practical insights into how AI can expand the creative horizons for filmmakers while safeguarding factual integrity. This involves assessing the readiness of AI models for public scrutiny, implementing small-scale, transparent experimental projects, and adhering to broadcasting criteria.

Meet the Host C. M. (Cathy) Rubin

C. M. Rubin is a multifaceted producer, author, and interviewer with a wealth of experience covering AI, education, and innovative strategies. As Co-Founder and CEO of Planet Classroom, she has conducted over 800 interviews exploring AI's societal impact, further contributing to her reputation as an influencer in the field.

Watch and Join the Conversation

Fans of innovative storytelling are encouraged to watch the episode on Planet Classroom's official channels and engage with the ongoing dialogue using hashtags such as #AIForABetterWorld and #PlanetClassroom. Through initiatives like "AI for a Better World," the Planet Classroom Network inspires youth, creators, and thought leaders to confront pressing global issues while highlighting innovative solutions in education, sustainability, and cultural awareness.

For those passionate about the intersection of technology and storytelling, this episode promises a fascinating glimpse into the future of filmmaking and how AI can promote creativity while ensuring authenticity in representation.