HONGQI Introduces the Shared-Value Mobility Union at Auto Shanghai 2025

HONGQI's Commitment to Innovation at Auto Shanghai 2025

On April 23, 2025, the highly anticipated Auto Shanghai event officially kicked off, showcasing the latest in automotive innovation. Among the participants, HONGQI took center stage by introducing its theme, the "Shared-Value Mobility Union." This initiative underscores HONGQI's commitment to global expansion and innovation within the automotive industry.

The introduction of several new models, including the HONGQI GUOYA, EH5, and EHS5, represents a significant leap for the brand into the international market. The company’s focus on creating a strong global presence highlights both its aspirations and the innovative technologies that characterize its vehicles.

The luxurious electric limousine EH5, alongside the opulent electric SUV EHS5, serves as a testament to HONGQI's growth in electric vehicle offerings. These models integrate the company's core values: safety, intelligence, environmental sustainability, health, and high-quality aesthetics. They aim to deliver new sustainable mobility options to users around the world, reflecting a commitment to environmentally friendly transportation solutions.

Part of the flagship GUOYA series, the vehicles from the Golden Sunflower sub-brand showcase an intriguing mix of Eastern aesthetic principles and cutting-edge technology, designed to capture global attention. They have already garnered praise at prestigious events like the Goodwood Festival of Speed and the Paris Motor Show. HONGQI's intent is clear: to establish itself as a leader in the global luxury automotive market by redefining what luxury means in the modern age.

Following the press conference, HONGQI executives engaged in strategic dialogues with representatives from Europe, the Middle East, Central Asia, Latin America, and Southeast Asia, discussing various agreements related to market expansion, localization services, and technological advancements. This proactive engagement illustrates the company's intention to foster international relationships and drive collaborative growth across different markets.

A significant aspect of HONGQI's global strategy is its focus on enhancing user experiences. Dealers from around the world visited the HONGQI dealership in Shanghai to explore the brand's unique selling points, including sales, services, and cultural integration. The feedback indicates that these ambassadors were impressed by HONGQI's diverse product lineup and the high level of craftsmanship representative of the brand.

HONGQI embraces a user-centered approach expressed through several initiatives, including door-to-door vehicle delivery, an online live-streaming platform for buying cars, and personalized service experiences. This approach aligns with their core philosophy of promoting a user-oriented service, ensuring that customer satisfaction remains at the forefront of their operations.

HONGQI intertwines product excellence, collaboration, and service, presenting itself as an exemplary model within the automotive landscape. With principles of "joint growth in harmony, win-win innovation, and long-lasting success," HONGQI’s commitment to the Shared-Value Mobility Union stands as a groundbreaking solution for the internationalization of Chinese automobiles. The company is steering towards a promising future, marked by the ambition to create a new win-win ecosystem.

As HONGQI charts its course on this global journey, the brand stands poised with exceptional products and meaningful partnerships, propelling itself towards a bright and limitless future in the automotive realm.