Subaru Becomes Title Sponsor of 2025 Overland Expo with Unique Workshops and Experiences

Subaru Showcases Adventure Spirit at the 2025 Overland Expo



Subaru of America Inc. has officially announced its participation as the title sponsor for the upcoming 2025 Overland Expo®, a notable outdoor travel event set to highlight exciting adventures for outdoor enthusiasts across the nation. This significant collaboration underscores Subaru's dedication to celebrating the adventurous spirit of its loyal community, featuring their latest models and offerings.

At the 2025 Overland Expo®, Subaru will provide attendees with a chance to explore and engage with their brand through curated workshops, live recordings of the Subie You Podcast, and unique giveaways tailored for adventure lovers. This experience showcases Subaru’s commitment to the outdoor lifestyle, with activities designed to connect Subaru owners and enthusiasts alike.

Among the featured vehicles will be the new 2025 Subaru Forester Hybrid and the Wilderness editions of the Subaru Outback, Crosstrek, and Forester. These models highlight Subaru’s reputation as a pioneer in affordable adventure and off-roading vehicles, making them ideal companions for outdoor excursions.

Hands-On Workshops and Expert Sessions

The Subaru exhibit at Overland Expo is set to be a vibrant hub for adventurers. Attendees can look forward to learning essential off-roading skills, pet travel safety tips, and best practices for camp setup, navigation, and route planning through hands-on workshops led by industry experts. This initiative emphasizes Subaru’s mission to enhance outdoor adventure experiences by providing education and resources for Subaru enthusiasts.

Moreover, the event promotes community engagement among Subaru owners, encouraging discussions around vehicle customization options tailored to adventure needs. Alan Bethke, Subaru of America's Senior Vice President of Marketing, expressed excitement about the brand's involvement, stating, "We are all-in on off-road adventure and excited to join the thousands of Subaru owners making their way to Overland Expo."

Supporting Pet Adoptions and Subaru Loves Pets® Initiative

In line with its broader commitment to being more than just a car manufacturer, Subaru will partner with local shelters at each event location to facilitate pet adoptions. This aligns with Subaru's Subaru Loves Pets® initiative aimed at promoting animal welfare. Attendees will receive information and tips on traveling with pets, along with complimentary dog treats and water stations, fostering a welcoming atmosphere for pet lovers attending the event.

The much-anticipated 2025 Overland Expo series will take place on the following dates and locations:
  • - March 15-16: Costa Mesa, CA
  • - May 16-18: Flagstaff, AZ
  • - June 27-29: Redmond, OR
  • - August 22-24: Loveland, CO
  • - October 3-5: Arrington, VA

The Subaru exhibit at select locations will also provide exclusive perks for Subaru fans, such as complimentary evening receptions and access to Camp Wilderness, an exclusive camping area for Subaru owners with added benefits like food, beverages, and yoga classes.

For those interested in learning more about Subaru's involvement at the Overland Expo, further details can be found on www.subaru.com/overlandexpo.

About Subaru of America, Inc.

Subaru of America, Inc. (SOA) is an indirect wholly owned subsidiary of Subaru Corporation of Japan, headquartered in Camden, N.J. SOA markets and distributes Subaru vehicles, parts, and accessories through a vast network of approximately 640 retailers across the United States. All Subaru products are produced in environmentally responsible, zero-landfill manufacturing plants, with a strong commitment to community support and corporate social responsibility.

With over 20 years of philanthropic efforts, Subaru has donated over $320 million to various causes that resonate with their community. They continue to strive for a future that exemplifies love and respect for all.

Engage with Subaru on social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube for the latest updates and initiatives.

Topics Auto & Transportation)

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