Tim Hortons Launches Its Annual Smile Cookie Campaign
The beloved Tim Hortons Smile Cookie campaign has officially kicked off today, running from April 27 through May 3. For this week-long initiative, every cookie sold will contribute 100% of its proceeds to local charities and community organizations across the U.S.
A Sweet Treat for a Sweet Cause
The Smile Cookie is not just another cookie; it's a delightful Chocolate Chunk Cookie adorned with a cheerful smiley face made from blue and pink icing. Priced at $2 each, excluding tax, these cookies are more than just a tasty dessert—they represent a beacon of hope and support for local communities. Each purchase directly benefits various charities, including children's hospitals and organizations focusing on youth development, showcasing Tim Hortons’ commitment to community welfare.
Impact and Contributions
Historically, this campaign has shown remarkable success. Last year alone, Tim Hortons guests in the U.S. raised over $340,000 through the sale of Smile Cookies. Since its inception in 1996, the campaign has amassed more than $108 million in combined contributions across the U.S. and Canada—a testament to the collective effort of Tim Hortons patrons eager to make a difference in their communities.
Community Engagement and Support
Tim Hortons restaurant owners play an essential role in choosing which charities benefit from the campaign each year. This thoughtful selection process ensures that funds are directed to organizations that have a significant impact locally. Those interested can visit
Tim Hortons' official website to learn more about the specific charities being supported in their area and how they contribute to the community.
Finding Your Smile Cookies
Customers eager to indulge can easily find their nearest Tim Hortons restaurant to purchase Smile Cookies any day of the week through Sunday. The chain encourages bulk orders and pre-orders for those who may want to share these delightful treats with friends, family, or coworkers. Mobile ordering is made easy with the Tim Hortons app, allowing for convenient pickup or delivery options, ensuring that enjoying a cookie while supporting a charitable cause is a few taps away.
Words from Tim Hortons Leadership
Katerina Glyptis, President of Tim Hortons U.S., expressed her pride in the ongoing impact of the Smile Cookie campaign. “Supporting the communities we serve is a key part of the Tim Hortons brand, and we are so proud of the impact of our annual Smile Cookie campaign,” she remarked. “It’s incredible how our guests and Tim Hortons restaurant owners rally together every year for a whole week to raise funds to support a local organization that does good work in their community.”
Why You Should Get Involved
Whether you’re craving a cookie or want to contribute to a good cause, the Smile Cookie campaign invites everyone to be a part of this inspiring initiative. Indulging in a Smile Cookie means joining a community of supporters dedicated to improving the lives of others.
As the week unfolds, make sure to stop by your nearest Tim Hortons location, grab a seasonal smile cookie, and know that your sweet treat is making a substantial impact where it matters most!