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Alison Rossi of Bluum Recognized as a 2025 Power Player

In an impressive recognition of leadership and influence, Alison Rossi, the Vice President of Go-To-Market Strategy at Bluum, has been named one of the 2025 Women of the Channel Power 80 Solution Providers by CRN®, a well-respected brand of The Channel Company. This honor celebrates the top female leaders in the IT channel who play pivotal roles in shaping technology solutions and driving business growth.

A Leader in Advocacy and Strategy

Rossi's selection underscores her outstanding contributions to channel advocacy and her relentless commitment to fostering success for both customers and partners alike. Her work has not only defined the strategic landscape of Bluum's offerings but has also made a significant positive impact on the broader IT ecosystem.

The CRN Women of the Channel initiative recognizes women from various sectors, including vendors and distributors, who are instrumental in effecting change within the industry. Rossi's innovative approaches and strategic insights have distinguished her among her peers, making her a standout leader in the education technology sector.

Visionary Leadership at Bluum

As a visionary leader, Rossi is revered for her ability to interlace strategic foresight with actionable execution. Her knack for creating “lightbulb moments” for her teams, customers, and partners exemplifies her unique approach to problem-solving and innovation. Under her guidance, Bluum has experienced substantial growth, marked by initiatives that prioritize user accessibility and educational improvement.

According to Jennifer Follett, VP of U.S. Content and Executive Editor at CRN, “It’s an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel.” Rossi's recognition is part of a larger celebration of exceptional women whose innovative strategies enable growth and success in the IT sector.

Challenging the Status Quo

Rossi's leadership philosophy revolves around being “respectfully disruptive.” This approach allows her to question conventional ideas while maintaining strong relationships throughout the channel ecosystem. Her ability to break barriers and drive complex ideas into tangible results has significantly influenced Bluum's market presence.

Rob Gag, Chief Revenue Officer at Bluum, states, “Alison truly embodies what it means to be a channel leader. She combines her sales expertise with an ability to drive revenue growth.” Rossi's background in education provides her with a distinct advantage, allowing her to navigate the industry with a comprehensive understanding from both business and customer perspectives.

A Unique Storyteller

Apart from her strategic prowess, Rossi has a rare talent for storytelling. She communicates Bluum's mission and vision in a compelling manner, engaging stakeholders and inspiring action. Her narrative not only showcases the company’s strengths but also emphasizes the potential impact of technology on educational practices.

Looking Ahead

The 2025 Women of the Channel will be featured prominently in the June edition of CRN Magazine, with online mentions starting on May 12. This initiative continues to shine a light on the women who are significant players in the IT sector, highlighting their contributions and paving the way for future growth and inspiration.

Bluum is on a mission to empower educators and enhance learning experiences, servicing nearly 27 million students across North America. Their commitment to innovation positions them as leaders in the education technology landscape, underscored by the recognition of individuals like Rossi.

In conclusion, Alison Rossi’s accolade not only reflects her personal achievements but serves as a testament to the importance of women's leadership in technology. As the landscape continues to evolve, figures like Rossi will play crucial roles in shaping the future of education through technology.

For more information about Bluum and their initiatives, visit bluum.com or follow them on social media platforms such as LinkedIn, Instagram, and Twitter.