Dreamday and Quality Media Join Forces to Support Youth with Boys & Girls Clubs of America Partnership

Introduction


On March 19, 2025, Dreamday and Quality Media announced a collaborative venture with the Boys & Girls Clubs of America, aiming to shape the future of youth in America. This partnership reflects a shared commitment to foster growth and development among young people across the nation.

Partnership Commitment


The partnership promises a minimum monetary contribution of $60,000 over the span of three years, signaling a long-term commitment to supporting America's youth. The funds will provide essential financial and educational resources to empower children and teens in their professional endeavors. Additionally, contributions will be sourced from Quality Media’s publication, The Quality Edit, which will donate a portion of its affiliate shopping revenue generated during the partnership.

Volunteer Engagement


Beyond financial assistance, volunteers from Dreamday and Quality Media, representing 18 states, will directly engage with various Boys & Girls Clubs locations. This initiative includes interactive workshops aimed at developing critical skills for the participants. The involvement of industry professionals as mentors intends to not only nurture creativity among the youth but also equip them with necessary tools for future career success.

Founder’s Vision


The partnership is particularly meaningful to Lauren Kleinman, the founder of Dreamday and a longstanding advocate for the Boys & Girls Clubs. Kleinman has dedicated her efforts as a volunteer and judge for the organization, fostering youth development. With a focus on increasing diversity in communications and marketing fields, she, along with her co-founders from Quality Media, are dedicated to guiding the youth in exploring careers within Performance PR and marketing.

“Recognizing the vital role that the Boys & Girls Clubs play, we want to create safe spaces where children can flourish and access equal opportunities,” stated Kleinman. This sentiment echoes with the broader goal of nurturing diverse perspectives within public relations and media sectors, which ultimately drives innovation and fosters inclusivity.

About Dreamday


Dreamday operates on a unique model termed 'Performance PR', blending conventional public relations with affiliate marketing. This innovative approach not only maximizes press coverage for brands but also allows for measurable results. The agency has made a significant impact by collaborating with influential brands, helping them scale and succeed since its inception in 2019.

About Quality Media


Quality Media aims to reshape the narrative of brand growth with its 'Performance Publishing' model. The company engages in storytelling combined with data-driven marketing strategies, resulting in higher returns on ad spend and lower costs per acquisition for its clients. The publication, The Quality Edit, maintains a high trust rating, enabling consumers to discover and support products that matter.

About Boys & Girls Clubs of America


For over 160 years, Boys & Girls Clubs of America (BGCA) has been instrumental in providing safe environments for youth to learn and grow. The organization's extensive network of over 5,400 clubs across various locations ensures access to programs that enhance academic success and leadership skills for more than 3 million young people. BGCA's impactful programming operates during vital after-school hours, making a significant difference in the lives of its members.

Conclusion


The alliance between Dreamday, Quality Media, and Boys & Girls Clubs of America reflects a vital commitment to empowering youths across America. This partnership is set to create sustainable change by providing both financial and educational resources alongside vital mentorship. As the future unfolds, the positive impact on the participants will undoubtedly inspire and equip them for the challenges of the professional world.

Topics People & Culture)

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