#United States #Los Angeles #Taco Bell #Drive-Thru #Big Game

Taco Bell Adds Excitement to Game Day with Live Más Drive-Thru Cams

In a move that intertwines food, fun, and fandom, Taco Bell is set to roll out its innovative Live Más Drive-Thru Cams at select locations across the country. This initiative aims to transform drive-thrus into lively spaces where fans can create and immortalize moments that define what it means to Live Más.

On December 3, 2024, Taco Bell announced this exciting new concept that will kick off in Los Angeles, before making its way to Middleburg Heights, Cookeville, Houston, and Wauchula. Each location will serve as a temporary stage for fans, allowing them to snap digital photos while experiencing the thrill of their favorite Taco Bell menu items—whether it's the beloved Crunchwrap Supreme or the refreshing Baja Blast.

The Experience

The Live Más Drive-Thru Cam captures the spirit of the fans, inviting Taco Bell enthusiasts to pull up with family and friends and take shareable pictures. Using a smartphone, fans can scan a QR code to start a countdown that captures a series of six images. These images, taken from both the driver and passenger sides, will be shared digitally and sent to participants via email.

This unique experience not only allows customers to document their drive-thru moments but also presents a chance to be featured in Taco Bell's highly anticipated Big Game ad campaign. By opting in, participants could find themselves as part of the TV spot showcasing the authentic moments that happen at Taco Bell.

A Focus on Fans

Taco Bell's Chief Marketing Officer, Taylor Montgomery, emphasizes the importance of fans in their brand narrative. “Every day in our drive-thrus, we see moments that are so uniquely 'our fans'—the memories and energy that define Taco Bell,” Montgomery stated. In this year’s Big Game campaign, Taco Bell is sidelining celebrity appearances and turning the camera onto everyday fans who play a vital role in the brand's identity.

Nationwide Tour Details

The Live Más Drive-Thru Cams will be on a national tour, operating from 2 PM to 10 PM in various locations:

• - Los Angeles, CA: 12/3 – 12/5
• - Middleburg Heights, OH: 12/4 – 12/6
• - Cookeville, TN: 12/10 – 12/12
• - Houston, TX: 12/11 – 12/13
• - Wauchula, FL: 12/17 – 12/19

Anticipating the Big Game

After a three-year hiatus, Taco Bell is excited to return to football's grand finale, having last featured a Big Game advertisement with musician Doja Cat. This year's commercial marks Taco Bell’s commitment to showcasing authentic fan experiences and the impact these moments can have on their brand image.

Taco Bell collaborates with various creative agencies including Biite, Edelman, Spark Foundry, and others, ensuring that the campaign resonates with fans across all platforms.

For those wanting to stay updated on all things Taco Bell and their upcoming Big Game initiatives, joining Taco Bell Rewards is highly encouraged. Fans can also follow their social media channels for the latest news.

Conclusion

The launch of the Live Más Drive-Thru Cams isn't just about food; it's an invitation to celebrate community, connections, and the impactful memories made at Taco Bell drive-thrus. As they gear up for the Big Game, Taco Bell emphasizes the role of fans and the power of their shared experiences.

For more information, check out Taco Bell's official website and stay tuned to their social media for all upcoming updates!